The banking industry has been seeking novel ways to leverage database marketing efficiency. However, the nature of bank marketing data hindered the researchers in the process of finding a reliable analytical scheme. Various studies have attempted to improve the performance of Artificial Neural Networks in predicting clients’ intentions but did not resolve the issue of imbalanced data. This research aims at improving the performance of predicting the willingness of bank clients to apply for a term deposit in highly imbalanced datasets. It proposes enhanced Artificial Neural Network models (i.e., cost-sensitive) to mitigate the dramatic effects of highly imbalanced data, without distorting the original data samples. The generated models are evaluated, validated, and consequently compared to different machine-learning models. A real-world telemarketing dataset from a Portuguese bank is used in all the experiments. The best prediction model achieved 79% of geometric mean, and misclassification errors were minimized to 0.192, 0.229 of Type I & Type II Errors, respectively. In summary, an interesting Meta-Cost method improved the performance of the prediction model without imposing significant processing overhead or altering original data samples.

Software development effort estimation is considered a fundamental task for software development life cycle as well as for managing project cost, time and quality. Therefore, accurate estimation is a substantial factor in projects success and reducing the risks. In recent years, software effort estimation has received a considerable amount of attention from researchers and became a challenge for software industry. In the last two decades, many researchers and practitioners proposed statistical and machine learning-based models for software effort estimation. In this work, Firefly Algorithm is proposed as a metaheuristic optimization method for optimizing the parameters of three COCOMO-based models. These models include the basic COCOMO model and other two models proposed in the literature as extensions of the basic COCOMO model. The developed estimation models are evaluated using different evaluation metrics. Experimental results show high accuracy and significant error minimization of Firefly Algorithm over other metaheuristic optimization algorithms including Genetic Algorithms and Particle Swarm Optimization.

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In the era of stringent and dynamic business environment, it is crucial for organizations to foresee their clients '

Abstract-Electronic Learning has been one of the foremost trends in education so far. Such importance draws the attention to an important shift in the educational paradigm. Due to the complexity of the evolving paradigm, the prospective dynamics of learning require an evolution of knowledge delivery and evaluation. This research work tries to put in hand a futuristic design of an autonomous and intelligent e-Learning system. In which machine learning and user activity analysis play the role of an automatic evaluator for the knowledge level. It is important to assess the knowledge level in order to adapt content presentation and to have more realistic evaluation of online learners. Several classification algorithms are applied to predict the knowledge level of the learners and the corresponding results are reported. Furthermore, this research proposes a modern design of a dynamic learning environment that goes along the most recent trends in e-Learning. The experimental results illustrate an overall performance superiority of a support vector machine model in evaluating the knowledge levels; having 98.6% of correctly classified instances with 0.0069 mean absolute error.

Cloud computing is a set of Information Technology services offered to users over the web on a rented base. Such services enable the organizations to scale-up or scale-down their in-house foundations. Generally, cloud services are provided by a third-party supplier who possesses the arrangement. Cloud computing has many advantages such as flexibility, efficiency, scalability, integration, and capital reduction. Moreover, it provides an advanced virtual space for organizations to deploy their applications or run their operations. With disregard to the possible benefits of cloud computing services, the organizations are reluctant to invest in cloud computing mainly due to security concerns. Security is one of the main challenges that hinder the growth of cloud computing. At the same time, service providers strive to reduce the risks over the clouds and increase their reliability in order to build mutual trust between them and the cloud customers. Various security issues and challenges are discussed in this research, and possible opportunities are stated.

Recently, spam on online social networks has attracted attention in the research and business world. Twitter has become the preferred medium to spread spam content. Many research efforts attempted to encounter social networks spam. Twitter brought extra challenges represented by the feature space size, and imbalanced data distributions. Usually, the related research works focus on part of these main challenges or produce black-box models. In this paper, we propose a modified genetic algorithm for simultaneous dimensionality reduction and hyper parameter optimization over imbalanced datasets. The algorithm initialized an eXtreme Gradient Boosting classifier and reduced the features space of tweets dataset; to generate a spam prediction model. The model is validated using a 50 times repeated 10-fold stratified cross-validation, and analyzed using nonparametric statistical tests. The resulted prediction model attains on average 82.32% and 92.67% in terms of geometric mean and accuracy respectively, utilizing less than 10% of the total feature space. The empirical results show that the modified genetic algorithm outperforms Chi 2 and P CA feature selection methods. In addition, eXtreme Gradient Boosting outperforms many machine learning algorithms, including BERT-based deep learning model, in spam prediction. Furthermore, the proposed approach is applied to SMS spam modeling and compared to related works.

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