Introduction. Wine tourism is an important element of two industries – viticulture and tourism. For the tourism industry, wine is a significant factor of the tour attractiveness, a motive for a special trip. The goals and methods of wine tourism fully correspond to the social and humanitarian mission of tourism as an important factor in the dialogue of cultures, respect for universal cultural values, and tolerance towards the way of life, worldview and traditions of other peoples.Materials and methods. The paper uses a point method for evaluating certain parameters of wine tourism facility attractiveness. According to the defined list, the marketing research with a survey of 22 participants of the Chervene Vyno Festival was conducted in Mukachevo (Ukraine) in 2020 and sources of information regarding three wineries were analysed.Results. The evaluation of wine tourism facilities under examination took into account three components of attractiveness: tourist resources, infrastructure and communication accessibility. The methodological basis of the research consists of ten criteria that were evaluated on a scale from 1 to 5 points. The defined criteria form the discussion basis for the needs of improving and modifying the evaluation procedure.Conclusions. The proposed methodology allows evaluating wine tourism facility attractiveness and identifying the leaders of this market. The results of this study can be verified by conducting marketing surveys of tourists and standardized reports with winemakers. Beyond subjectivism in determining the evaluation criteria, the obtained results show the actual offer condition and the adaptation of wine tourism facilities to the service of tourists.
A latest vision of the development of rural areas should include an increase of productive capacities of the agrarian sector in conjunction with the development of non-agricultural activities through the revitalisation of local entrepreneurship. In the process of stabilisation of the situation in agricultural industry, the priority of raw material sectors will be reduced in relative terms to tip the balance in favour of processing operations and the provision of services, including tourism. This poses new challenges to rural residents, local authorities, non-governmental organisations, and education and science professionals to revitalise economic activities in rural areas. The observations made and surveys conducted by the author are an attempt to make a case for the importance of diversification of the operations of business entities in rural areas with reference to international experience. Research has made it possible to identify both objective and subjective factors that prevent the revitalisation of entrepreneurship in rural areas, specifically, the low purchasing power of rural residents and their quality of life, fully dilapidated technical infrastructure, significant transport costs, and poor implementation of public programmes.
inStytut geOgrafii i przeStrzennegO zagOSpOdarOWania pOlSka akademia nauk www.igipz.pan.pl kOmiSja ObSzaróW WiejSkich pOlSkie tOWarzyStWO geOgraficzne www.ptgeo.org.pl Wykorzystanie lokalnych zasobów wsi w kształtowaniu markowych produktów turystycznych. Studium przypadku bałtowskiego kompleksu turystycznego The use of local resources of the village in the development of branded tourist products. Case study of the Bałtów tourist complex
Perspektywy zagospodarowania obszarów wiejskich są w znacznej mierze zależne od kształtowania polityki rolnej na podstawie wielofunkcyjnego i zrównoważonego rozwoju wsi. Tworzenie odpowiednich warunków dla aktywizacji przedsiębiorczości wiejskiej stanie się podstawą do dywersyfikacji osobistych gospodarstw rolnych, w tym w zakresie nadania usług turystycznych.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.