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Since the implementation of the European Higher Education Area, universities have been obliged to implement continuous assessment systems that require a high degree of attendance by students. Using recorded data, from year 1 to year 5, of 694 students of a European university, where attendance is mandatory, the main objective of this research is to analyse to what extent absenteeism affects performance across the years of degree study. The investigation found a decreasing effect.  In addition, a cluster analysis was done to find out if the compulsory attendance policy impacts all students equally. Three different behavioural styles were found: those who attend regularly, students who manage their number of absences to comply with attendance rules, who are the real targets the policy, and a third group with a high number of absences not affected by the policy. These findings identify the groups of students who benefit most from adequate attendance.

Health authorities have widely used social health campaigns to improve the attitudes and healthy behaviours of the population. During the COVID‐19 pandemic, they became an essential tool in increasing compliance with health measures, especially among the young population, a particularly reluctant group. The aim of this study was to analyse the effectiveness of different campaigns in improving young people's intention to change their behaviour towards compliance with health measures. For this purpose, an experimental study was conducted using neurophysiological tools (electroencephalogram and galvanic skin response) as well as self‐reported data from a questionnaire. The experiment analysed three health campaigns with different narrative frames and emotions in the messages. The results showed different degrees of persuasive effectiveness depending on the framing, emotions used, and level of intensity of such emotions. Overall, it was concluded that negative framing strategies and high levels of intensity worked effectively. The influence of the perceived risk declared by the participants on the impact of the different campaigns was also analysed. In this case, for the most difficult target to activate, subjects with low perceived risk, negative and low‐intensity framing strategies were revealed to be the most effective. Implications for the design of campaigns were derived, and limitations and future lines of research were addressed.

Objetivo del estudio: El presente estudio tiene como objetivo analizar los contenidos generados en el «de boca en boca» electrónico (eWOM) en una muestra de museos de mujeres internacionales, prestando atención a las evaluaciones recibidas por parte de los visitantes que puedan repercutir en la reputación online de los museos de mujeres.Diseño/metodología/enfoque: Para alcanzar el objetivo se ha realizado un análisis de las opiniones, valoraciones y comentarios de los usuarios de la comunidad virtual TripAdvisor que han visitado los museos de mujeres de la muestra del estudio.Resultados: Los resultados revelan que existe poca presencia de los museos de mujeres en la comunidad virtual analizada, sin embargo, los resultados de la comunicación eWOM son positivos, generando una buena reputación online de las instituciones.Limitaciones/implicaciones: El estudio se centra exclusivamente en la plataforma TripAdvisor, pero los resultados muestran la relevancia del eWOM en la reputación de los museos para atraer visitantes al espacio físico.Originalidad/contribución: Como consecuencia de los cambios sociales actuales y la relevancia del papel de la mujer en la sociedad, junto con el gran desarrollo de internet, este artículo demuestra la importancia que tiene para los museos de mujeres estar presentes en comunidades virtuales que faciliten su visibilidad y reputación online, y con ello, fomente el atractivo para los visitantes.Purpose: This study aims to analyse the content generated by electronic «word of mouth» (eWOM) in a sample of international women's museums, paying attention to the evaluations received from visitors that may have an impact on the online reputation of women's museums.Design / Methodology / Approach: To achieve this objective, an analysis was made of the ratings, scores and comments of the users of the TripAdvisor virtual community who visited the women's museums in the study sample. Results:The results reveal that there is little presence of women's museums in the virtual community analyzed, however, the results of eWOM communication are positive, generating a good online reputation of the institutions. Limitations / Implications:The study focuses exclusively on the TripAdvisor platform, but the results show the relevance of eWOM on the reputation of museums to attract visitors to physical space.Originality / Contribution: Given the current social changes and the relevance of the role of women in society, together with the great development of the Internet, this article demonstrates the importance for women's museums to be present in virtual communities that facilitate their visibility and reputation, and thus promote their attractiveness to visitors.