Driving traffic to the museum: The role of the digital communication tools

Lores, Susana Fernández; Crespo‐Tejero, Natividad; Fernández-Hernández, Ruth

doi:10.1016/j.techfore.2021.121273

Cited by 24 publications

(8 citation statements)

References 54 publications

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“…The research of Vermeeren et al shows that the ecology of digital museums centered on the community can better meet market demand for enhanced experiences [22]. The research of Fernandez-Lores et al and Giannini and Bowen shows that social networks and virtual communities play a significant role in visitor footfalls in museums [23,24]. The research of Kuznetcova et al shows that multiuser virtual environments positively affect people's emotions, motivational responses, knowledge acquisition, and achievement [25].…”

Section: Literature Reviewmentioning

confidence: 99%

The Construction and Application of a Cloud Editing Digital Museum Oriented to Virtual Tour

Yang,

Bai,

Zhang

et al. 2023

International Journal of Computer Games Technology

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The COVID-19 pandemic has accelerated the digital transformation of museums, and online virtual tours have become an important development direction for the cultural inheritance of museums in the present and future. Therefore, there is an urgent need for appropriate digital museum spaces to attract virtual tours of visitors. Firstly, the paper introduces the current situation of the digital transformation of museums around the world under the background of the COVID-19 pandemic and analyzes the challenges of digital museums in supporting virtual tours. Secondly, aiming at these challenges, we design a cloud editing digital museum architecture and develop a cloud editing digital museum system based on the requirement survey. Finally, the paper introduces the application cases and effects of the cloud editing digital museum system, such as the Zhejiang University History Museum and the China National Silk Museum, and analyzes them with the SWOT method. The SWOT analysis shows that the cloud editing digital museum has advantages in the virtual tour, such as the rapid construction of virtual museums, cost savings, update and maintenance, gamification experience, multiterminal support, immersion and fun, and maintaining visitors’ loyalty. It can provide a reference for museums’ digital transformation research and cultural inheritance applications.

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Section: Literature Reviewmentioning

confidence: 99%

The Construction and Application of a Cloud Editing Digital Museum Oriented to Virtual Tour

Yang,

Bai,

Zhang

et al. 2023

International Journal of Computer Games Technology

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“…e content of writing was speech, just as handwriting was the content of printing, and printing was the content of telegram. Literature [32] pointed out that when technology used symbolic signs or found a place in a special social structure, it became a medium, a social and intellectual resource created by a machine.…”

Section: Related Workmentioning

confidence: 99%

The Application of Digital Technology in the Complex Situation of News Dissemination from the Perspective of New Media Art

Jiang

Mao

Tian

2022

Computational Intelligence and Neuroscience

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As the continous innovation of new media technology, the media environment of the entire society has undergone profound changes. Digital technology has had a profound impact on the way news is disseminated. It has made a significant impact on the collecting, creation, and distribution of news, as well as the way viewers receive it. As a result, the news media’s operation and management style is continually modified. However, in the process of news dissemination, the situations involved are complex and changeable, which leads to different digital technology applications. Aiming at different complex situations in news dissemination under the vision of new media art, this work designs a neural network to optimize the distribution for the required digital technology application schemes. The main work of this paper has the following two points. First, it systematically investigates the current research status of news communication based on digital technology and analyzes the research trends of digital technology and news communication in complex contexts under the vision of new media art. Second, a new neural network is proposed for the optimal application of digital technology for news propagation in different complex situations. This neural network uses an improved particle swarm optimization algorithm and an improved network training strategy to improve the BP network, which can effectively solve the shortcomings of the BP network. A large number of experiments have proved the effectiveness and correctness of this method.

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“…It is necessary to establish comprehensive indicators and models for unified evaluation in the future. Moreover, researchers can attempt to develop and employ more mature and high-quality econometric analysis models and visualisation techniques to more precisely characterise the degree of coordinated development of digital technology and cultural sectors in different spots (Fernandez-Lores et al, 2022). Furthermore, future research will identify more suitable data resources for describing and reflecting each indication.…”

Section: Conclusion and Future Recommendationsmentioning

confidence: 99%

Assessment of coordinated development of digital technology and cultural industries in sustainable environment: evidence from provincial level data in mainland China

Xie

Zhao

Huang

et al. 2022

Economic Research-Ekonomska Istraživanja

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This article proposes an analytical framework for evaluating digital technology and cultural industries in a sustainable environment, employing the entropy weight method and the coordinated development model to measure the level of coordinated development of digital technology and cultural industries in each province in the Chinese mainland. The results show that most provinces in mainland China are in the early stage of coordinated development, but some problems have occurred. First, there is still a big gap between the technological innovation of digital technology and the value creation of cultural industries in each province. Second, although most provinces can adopt effective coordinated development plans based on their conditions, certain provinces are still constrained by economic considerations and are in an uncoordinated development stage. Future research will be optimised and improved by concentrating on summarising a more accurate analytical framework and analysis model or locating more pertinent data resources to define and represent each indicator.

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Driving traffic to the museum: The role of the digital communication tools

Cited by 24 publications

References 54 publications

The Construction and Application of a Cloud Editing Digital Museum Oriented to Virtual Tour

The Construction and Application of a Cloud Editing Digital Museum Oriented to Virtual Tour

The Application of Digital Technology in the Complex Situation of News Dissemination from the Perspective of New Media Art

Assessment of coordinated development of digital technology and cultural industries in sustainable environment: evidence from provincial level data in mainland China

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