In the context of the COVID19 pandemic, many companies face the problem of declining financial stability. IT companies are unique in this aspect, because their field of activity is entirely based on digital platforms and does not require direct contact with customers. Besides, social media marketing is becoming increasingly popular. The study of the impact of social media marketing on improving the financial stability of IT companies becomes urgent under the conditions of fierce competition, when it is necessary to ensure high rates of financial stability. The aim of the study is to determine the impact of social media marketing on improving the financial stability of IT companies. The sample of the study includes the 20 largest IT outsourcing companies in Ukraine in 2020. The study was conducted using linear regression models, which were tested by the least squares method. The impact of social media marketing was introduced into the model through the use of a dummy variable. The results of the study showed that social media marketing has a positive statistically significant impact on Profitability of Cash, Profitability of Cash Outflow, Profitability of Cash Inflow, Profitability of Net Cash Flow. The obtained results can be used to assess the impact of social media marketing on cash flow indicators and financial stability of IT companies. The study opens up new areas for further research, in particular the impact of the established brand of the IT company in social media on its financial stability.
The article considers the first steps of training professional journalists in the early XXth century in the Russian Empire. The aim of the investigation is to find out the conditions and features of creating courses for journalists in Moscow and Odesa (1905), to clarify the biographical and creative achievements of the founders of these centers of journalism education. The peculiarities of the functioning of the «scientific and practical courses for journalists» in Moscow (1905) under the guidance of Doctor of Criminal Law, lawyer, a native of Poltava region L. Vladimirov, as well as the courses of «practical newspaper technology» in Odesa (1905; editor, publisher and writer A. Rabinovych as the founder of these courses) were analyzed. Professor L. Vladimirov based his journalism curriculum on «systematic ethical and legal knowledge», necessary for the study and discussion of issues of public life in terms of writing a journalistic (publicistic) text. Аt the same time the editor-publisher A. Rabinovych (Chyvonibar) focused on the practical implementation of acquired knowledge, offering his students to bring their publications in the two consecutive newspapers – «Reporter» and «Odesskaya Zhizn / Odessa Life» (1906), where reports, notes, feuilletons, articles, essays of the journalists-beginners were published. There were students not only from Odesa and the nearest regions, but also from Moscow, St. Petersburg, Siberia and other cities and territories of Russia; they studied full-time and part-time, received a certificate of education and recommendations for work in press. The contribution of Professor L. Vladimirov (he studied at Kharkiv University, later worked here as private-docent, extraordinary and honored professor at the department of criminal law and judiciary), as well as editorial and publishing specialist A. Rabinovych (Chyvonibar) to the formation of professional journalism education is still little appreciated in Ukraine. The biographical and publishing aspects of A. Rabinovych's activity in Odesa and the functioning of his courses (probably existed until 1917) also are not clarified.
The aim of this study is to determine the content characteristics of the articles on the Ukrainian topics in the context of publications of the newspaper «Pchiolka» [«Bee»] (Odesa, 1881), which was selected as the main object of the study. Cognitive and educational content of the local mass media (democratization of life in Europe and Russia, features of women’s education in the late XIX century, fiction publications) was a favorable basis for the materials on Ukrainian issues. There were 7 publications in 17 issues (written be K-vych, S. E, O. Andrievsky), which defended the identity of the Ukrainian language and literature (figures of T. Shevchenko, I. Nechuy-Levytsky), stressed the need to lift bans on the introduction of the native language in education, business, religious life.
Due to the complex geopolitical processes of the twentieth century, Ukrainians became part of various states, in particular, part of this ethnic group became part of Romania. Taking into consideration the historical-political and social conditions, the authors of the paper give complex analysis of the peculiarities of the ethnocultural communication of the Ukrainians of Romania, the establishment and development of the Ukrainian-language press in this country, examines the main problems of the modern functions of the Ukrainian printed mass media and outlines the possible perspectives of their development. The Ukrainian language went through changes in education and mass media in Romania. The situation of the Ukrainian mass media worsened in Romania during the interwar period (especially in the 1930s) due to assimilation processes and turning Ukrainians into Romanians. The expansion of the Ukrainian information communication segment in Romania began with the introduction of the native-language primary and second education (7 grades) in 1948. The Ukrainian printed mass media of Romania are too weak today, they are published irregularly, have too weak influence on the cultural life of the Ukrainian group in this country.
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