The article focuses on the phenomenon of inter-part-of-speech antonymy and types of inter-partof-speech antonymic oppositions typical of the English language and represented in authentic sources, in particular, fiction books of English-speaking writers. The paper analyses cognitive foundation and linguistic sources of the oppositions in question describe their range within each part of speech as well as contextual means of intensifying the oppositional contrast. The authors argue that the traditional point of view, according to which only words belonging to the same part of speech can form antonymic oppositions, is insufficient and claims that inter-part-of-speech antonymy has a semantical and grammatical nature as it is based on the ability of the language to give different categorial form to the same fragments of reality. The results of the research show that practically all works of fiction include inter-part-of-speech antonymic oppositions, which thus can be treated as a regular language phenomenon. The paper contributes to the theory of parts of speech, giving additional information about their interaction and its cognitive basis. It also enriches the theory of antonymy, proposing a wide approach to antonymic oppositions.
Politics of force today is inseparably connected with politics of images. This paper focuses on the representation of the image of Russia in the British political mass media discourse of 2013-2017. Taking into account K. Boulding's definition of the image of state as a special concept, the paper claims that this concept includes the notion or nuclear, verbalized with the lexeme 'Russia' and its substitutes, and different associations, connected with this notion and thus forming: metaphorical, evaluative and ethnocultural associative layers of the concept. Drawing on the scientific works on problems of mass media discourse, image-formation, associations, structure and verbalization of concepts and using the methods of contextual, critical discourse, seme and conceptual metaphor analysis, the paper reveals the range of means for surfacing the nucleus and layers of the concept 'Russia, used by British journalists. These means demonstrate ideological values of the discourse in question and stereotypes, which it forms in the minds of British people. The paper suggests that the scheme of analysis of the image of state in the political mass media discourse, offered in it, can be applied to the investigation of images of other states as well as to comparative studies.
The paper considers political mass media discourse as a persuasive dialogue in which a journalist makes his interlocutors accept a certain point of view. The desired mental reaction on the part of interlocutors can only be achieved through careful choice of ways of persuasion and especially linguistic means often influencing effectively the emotional sphere. The persuasion can be subject to ideological aims thus representing a definite object as positive or negative. The paper claims that such object as the image of state can have opposite assessment in different periods of time and focuses on linguistic means of N. B. Boeva-Omelechko, et al.
The relevance of this work is due to the priority of such research areas as pragmalinguistics, the theory of persuasion, the theory of antonymy and the linguistics of creativity, as well as the need of further investigation of expressive potential of antonymy in extremely popular advertising texts. The purpose of this work is to analyze the types of lexical, morphological, syntactic and text-based antonyms involved in creating advertising slogans in Russian and English linguistic cultures. According to the results of the analysis of empirical material, these types include lexical systemic and individual author’s antonyms, antonymic postpositions, prepositions, grammatical forms representing categorical oppositions, inter-part-ofspeech antonyms, utterances based on antonymic models, words and phrases semantically equivalent to antonyms that form oppositions in a coherent text. Special attention is paid to the pragmatics of slogans with antonyms and to the language game performed with the help of antonyms of different types, as well as to the sources of creating individual author’s antonyms (words with peripheral antonymic semes, words with different spheres of use and emotional and expressive coloring, synonyms that turn into antonyms, precedent phenomena). The author comes to the conclusion that the creators of slogans try in every possible way to make unusual antonymic oppositions filled with a new meaning.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.