“…The set of researches is devoted to problems of effective influence in a media discourse, creation of media presentations, producing media advertising for rendering successful influence on the addressee, semiotics of media advertising, verbal promotion of goods and services through media (Boeva-Omelechko et al, 2019;Dijk van, 1988Dijk van, , 1997Gishkaeva et al, 2018;Grimak, 2001;Harvey, 2011;Jamieson & Campbell, 1997;Lakoff & Johnson, 1980;Langacker, 1991;Morris, 1971;Orekhovskaya et al, 2019;Rein, 1982;Shirokikh, 2018;Stanton et al, 1991;Sukhareva & Karnaukhova, 1998;Tameryan et al, 2019;Tezer et al, 2019;Ukhova & Marycheva, 2012;Wierzbicka, 1991Wierzbicka, , 1992Zheltukhina et al, 2019, etc.). The presentation of goods is a meeting in the correspondence or internal look of the seller and the buyer for the purpose of representation of goods, its advantages and shortcomings, benefits which will be got by the potential buyer (Rules of holding presentation of goods, 2019).…”