Abstract. Introduction. Enterprise financial security is one of the measures to ensure and support financial stability. It is able to act as one of the main anti-crisis management methods and is extremely relevant in the uncertainty of the activities implementation. Management and staff must comply with a number of requirements for ensuring and maintaining their own level of financial capacity for effective enterprise functioning. After all, this factor will promote both its general adaptation, and will allow to carry out own activity now. It will also contribute to the plan formation to ensure the enterprise activities for the future, taking into account the necessary changes based on determining their impact on the development of further events in the business world. Purpose. His article has been described the essence and features of the «Financial security of the enterprise» concept. The necessity of its application in modern conditions of enterprise activity as one of the most important anti-crisis management methods in conditions of uncertainty has been described. Results. The financial security of the enterprise is the basis of effective activity of any enterprise in modern business conditions, taking into account the influence of both internal and external factors that take place in the business world as a whole has been determined. It is researched that financial security needs constant updating and improvement. So, it must meet modern requirements for ensuring the stability of the enterprise as an important anti-crisis managing its activities method. The main components of financial security of the enterprise are offered and described, namely: organizational, managerial, and financial-economic. Conclusions. As a result or consequence of this, the formation, support, and development of the country’s enterprises’ financial security are influenced by many different, both interdependent and independent, internal and external factors. In addition, financial security needs constant provision to achieve a high level of support for the stable and uninterrupted operation of the enterprise under any conditions of its operation. Keywords: financial security; anti-crisis method; crisis phenomenon; organizational component; management component; financial and economic component; soft skills.
In the article the competitive advantages essence of the organization is considered and it stated the advantages presence in a particular area indicates the success of the organization compared to competitors. Competitive advantage can be seen (discovered) in comparing your own organization with competitors. An important and necessary element of the competitive advantage formation and further development is an effective strategy (including competitive) of the organization. In the article, it stated that competitive advantage is an integral part of the organization strategic potential and the basis of organization strong competitive position and determines the nature of its strategy. Today the innovation using is the main tool for achieving competitiveness and competitive advantage of the organization, that allows exploring market opportunities, tries to stand out from similar services of competitors and fill specific market segments. In the article, it defined that the new competitive advantages formation is the most important moment in the organization to achieve a stable competitive position in the market and its own success. Competitive position is a comparative description of the organization main market parameters in modern conditions and its products relative to the competitor. Determining your own competitive position is the first step for competitive analysis and organization’s future strategy development. It is investigated that experts distinguish several degrees of competitive position: dominant, strong, favorable, reliable, weak, and unviable. For an organization that plans its activities and tries to maintain a dominant or strong competitive position, it is proposed to implement the following types of strategy: differentiation strategy; research strategy; customer-oriented strategy; cost minimization; adaptive strategy. In the article, it stated that maintaining a strong position could occur when the company has defeated its rivals by its own unique differences and it is able to maintain these differences in the future. As a basis for success and competitive advantage, each organization is offered to pay strong attention to operational efficiency, ie efficiency with which the company performs better the same activities as its competitors.
Дана стаття присвячена дослідженню основних типів моделей організаційної культури підприємства із врахуванням специфіки постійної зміни його зовнішнього бізнес-середовища. Визначено, що бізнес-культура підприємства виступає як загальний організаційно-управлінський метод щодо способу ведення бізнесу. Для забезпечення ефективно сформованої бізнес-культури підприємству варто обирати один із існуючих базових типів щодо моделей організаційно культури: духовні; соціально-психологічні; матеріальні. Зазначено, що організаційна культура підприємства на основі певного визначеного типу її моделі спроможна відобразити всі рівні його діяльності: внутрішній рівень – норми та правила поведінки колективу між собою; зовнішній рівень – спосіб поведінки підприємства на міжнародному ринку тощо. Для забезпечення ефективності від застосування того чи іншого типу моделі організаційної культури, керівництву підприємства варто обирати свій напрям розвитку та застосовувати власні бачення в даному напрямі із врахуванням зміни сучасного бізнес-світу в цілому.
The article defines the main factors that have a negative influence on economic development of entities at present situation, and outlines the signs of the enterprise crisis state, which make it necessary to use the levers of anti-crisis management. The company’s exit from the crisis state is impossible to provide a well-formed system of crisis management, which provides: timely solution of enterprise problems, stabilization of unstable situation and elimination of negative factors, minimization of losses and lost opportunities of the enterprise, preventive crisis management, in-crisis management, management of crisis exit procedures, management of the enterprise operation and management of the enterprise development. The principles of a well-formed system of anti-crisis management are defined. The essence, functional purpose and algorithm of business analysis of organization activity under crisis conditions are revealed; the main vectors of business analysis development are investigated; the most common variants of classification of software products for business analysis are considered. In recent years in all areas of the world economy, the trend of transition to the era of the fifth scientific and technical revolution based on information technologies and artificial intelligence is clearly observed. That is why the issue of information technologies application in business analysis of organizations’ activity in crisis conditions is extremely important. Anti-crisis management provides management of enterprise architecture, strategic planning and analysis, formation of CRM-system, technical design, planning and implementation of measures ensuring product quality and competitiveness, object management in general and much more. Business analysis is always present in ensuring the effectiveness of the company’s activities. In the scientific literature and in business practice, four fundamentally interrelated types of business analytics are generally distinguished: descriptive, diagnostic, predictive and prescriptive. In business analysis, the following main categories of functions are mandatory: possibility of integration, information representation, data analysis, modelling, forecasting, forming of the map of indicators. In organization’s management the implementation of strategic decisions through categories like unity, coherence and internal consistency, where CRM-system forms effective tools of human resources management, task definition and control, data collection and analysis, support of all stages of sale process, construction, service, internal communications and other is effective. ERP-system – increases efficiency of planning resources process of the organization, helps you to control internal processes and make important business decisions in real-time. The most up-to-date and demanded software products for business analysis can be attributed: Qlik Sense, Qlik View, Naumen Servise Desk, MicrosoftStrategy Analytics, Roistat, GetReport, PlanFakt, Seenece, Business Scanner, Tibco Spotfire, SAP BusinessObjects, Finoko, IBM Cognos Busines Interlligence, Power BI, SAP Lumara. During their development information and analytical technologies have changed configuration of business analysis, making it an instrument for creating information content.
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