Digitalization of the economy opens up new opportunities and prospects for business. The use of digital technologies allows business entities to reduce costs, increase the efficiency and competitiveness of the enterprise, to produce new types of goods, occupying certain niches in the market of digital goods and services. Along with the prospects, there are also new problems associated not only with the search for investments, but also with the formation of new com-petencies of small business entities that allow them to successfully navigate the conditions of digital transformation. In addition, the use of digital technologies leads to increased competition not only from domestic, but also from foreign market participants.