Whereas Russian universities have mostly adopted the paradigm of internationalization in higher education that is now widespread in Europe and worldwide, the internationalization of schools in Russia is more complex and ambiguous. This article addresses the questions about the main characteristics of the internationalization of schools in Russia and investigates how the concept of international education and internationalization of schools has developed over time with regard to the interaction of policies, pedagogical models and practices in the Soviet Union and post-Soviet Russia. It takes a closer systematic look at the landscape of the internationalization of schools and different types of schools with an international profile (global competitiveness type, human-oriented type, and language-oriented type) and explores the development of school profiles in mainstream schools far from Russian megacities. Lastly, the article provides reflections on the internationalization of schools in Russia in the context of educational policy in post-socialist Russia, neoliberal reforms and Russia’s search for a new position in a globalized world. The research is based on a review of literature and data from a small-scale empirical study of mainstream schools in a medium-sized city.
The paper reveals opportunities of Internet marketing as a state-of-the-art diversity management tool at universities and other educational organizations. In contemporary information society, Internet marketing is becoming a technology making it possible to draw the attention of customers using educational services to academic programs provided by the higher education establishment, enabling to promote those programs, and giving an opportunity to attract prospective students from various social groups to the higher education establishment. Internet marketing helps a higher education establishment to enter the electronic market, to analyze corporate websites of partner universities, as well as to study education demands put forward by the users of social networks. The paper provides convincing evidence of opinion polls on the popularity of online communities in social networks with young people today. The surveys highlighted the choice of the student youth, as well as the opportunity to use social networks for self-presentation and promotion of the university and its educational services. Strategies and technologies of Internet marketing can help the authorities of a higher education establishment to meet diverse needs of different demographic clusters, as well as to shape heterogeneous information in education.
This is an Open Access article distributed under the terms of the Creative Commons Attribution-Noncommercial 4.0 Unported License, permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.
This is an Open Access article distributed under the terms of the Creative Commons Attribution-Noncommercial 4.0 Unported License, permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.
This is an Open Access article distributed under the terms of the Creative Commons Attribution-Noncommercial 4.0 Unported License, permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.
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