The paper reveals opportunities of Internet marketing as a state-of-the-art diversity management tool at universities and other educational organizations. In contemporary information society, Internet marketing is becoming a technology making it possible to draw the attention of customers using educational services to academic programs provided by the higher education establishment, enabling to promote those programs, and giving an opportunity to attract prospective students from various social groups to the higher education establishment. Internet marketing helps a higher education establishment to enter the electronic market, to analyze corporate websites of partner universities, as well as to study education demands put forward by the users of social networks. The paper provides convincing evidence of opinion polls on the popularity of online communities in social networks with young people today. The surveys highlighted the choice of the student youth, as well as the opportunity to use social networks for self-presentation and promotion of the university and its educational services. Strategies and technologies of Internet marketing can help the authorities of a higher education establishment to meet diverse needs of different demographic clusters, as well as to shape heterogeneous information in education.
Whereas Russian universities have mostly adopted the paradigm of internationalization in higher education that is now widespread in Europe and worldwide, the internationalization of schools in Russia is more complex and ambiguous. This article addresses the questions about the main characteristics of the internationalization of schools in Russia and investigates how the concept of international education and internationalization of schools has developed over time with regard to the interaction of policies, pedagogical models and practices in the Soviet Union and post-Soviet Russia. It takes a closer systematic look at the landscape of the internationalization of schools and different types of schools with an international profile (global competitiveness type, human-oriented type, and language-oriented type) and explores the development of school profiles in mainstream schools far from Russian megacities. Lastly, the article provides reflections on the internationalization of schools in Russia in the context of educational policy in post-socialist Russia, neoliberal reforms and Russia’s search for a new position in a globalized world. The research is based on a review of literature and data from a small-scale empirical study of mainstream schools in a medium-sized city.
This is an Open Access article distributed under the terms of the Creative Commons Attribution-Noncommercial 4.0 Unported License, permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.
This is an Open Access article distributed under the terms of the Creative Commons Attribution-Noncommercial 4.0 Unported License, permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.
The article reveals the ongoing research, the object of which is intergenerational relations in children and adults territorial communities. Based on historical and pedagogical analysis of research of the problem and understanding of global challenges to the modern education, the authors provide scientific substantiation of the development process of intergenerational relations in children and adults communities. A conceptual model of knowledge about children and adults educational territorial communities is worked out; the most important historical stages in the development of children and adults territorial communities are highlighted; major theoretical, historical and pedagogical background of the theories regarding children and adults communities are identified; a comparative analysis of the diversity of models for children and adults territorial communities in Russia and abroad is implemented; the basic models of modern children and adults territorial communities are identified and theoretically proved, taking into account the different interpretations of the term of "territory". The results significantly extend the research methodology for the problems of children and adults communities represented in the Russian and foreign studies. The results of the study are partially implemented and will continue to be implemented into the practice of formation and development of children and adults communities as educational institutions, and in certain regions, depending on the characteristics of the community models. The results can be used during lectures and seminars on the overall social and comparative pedagogy, social psychology at the universities, as well as in the training of school principals, coordinating councils of the territories, and organizers of curricular and extra-curricular work with children and adolescents.
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