Women empowerment is one of the most important that has been discussed in developing countries. In this paper, an attempt is made to explore the determinants that have an influence on women empowerment in Pakistan. Sample consisted on 200 female respondents from two renowned universities in Lahore. The empirical results showed that the content of education, economic participation of women, poverty and economic opportunity available for women increases their empowerment. In this study, apart from conventional variables, a variable, Women having a bank account was also tested which showed a extreme significant positive impact on women empowerment. This supports the economic opportunity available to the woman increases their power. Finally, it is concluded that these significant factors influences empowerment of women, so one can focus on these determinants to increase and enhance women's role in our society.

Pakistan’s multinational companies have strong potential for growth and represent a large and increasing number of consumers. Unfortunately, their sales have been affected by certain factors. This study identifies these factors using a mixed-methods approach and qualitative data collected through semi-structured interviews and focus groups. We administered 100 questionnaires among the employees of two large tobacco manufacturers. The results indicate that brand switching, product development, product mix, point of sale, competition, and price are significant factors that affect sales in the tobacco industry.