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The features of the development of foreign trade bilateral relations in the agri-food markets between the Stavropol Territory and Azerbaijan have been established. The tendencies in the export of agri-food products in the Stavropol Territory, taking into account the cereals export specialization of the region, as well as representation of new directions of the agro-industrial complex at the international, regional levels, have been settled. It is concluded that in the future, the wheat and meslin exports of the region to Azerbaijan is expected to increase. This output based on the extrapolation methods, compiled by the authors, and the SWOT-analysis of the agricultural raw materials exports of the Stavropol Territory. In combination with the identified opportunities and threats for agro-oriented enterprises, the potential market niches for the region have been identified.

The purpose of the article research of theoretical bases of personnel policy as bases of formation of innovative strategy in system of management of the organization, logical structuring of concept «personnel policy» and identification of personnel policy in modern practice of management of the organization. The research methodology consists in the use of analytical, logical, systematic methods, as well as a system-activity approach. The scientific novelty of the obtained results lies in the comprehensive study of this issue and finding new methods of activating personnel policy in the management system of the organization. Conclusions. The main purpose of personnel policy should be the formation and optimal use of personnel to achieve the goals of the enterprise. As a component of the strategic goals of the organization, it should be focused on the specific results and prospects of the organization, whose effective activity directly depends on knowledge, competence, qualifications, discipline, motivation, ability to solve problems, desire to constantly improve their skills and skills of all staff. That is why personnel policy is an important component in the management system of the organization, the ultimate goal of which is to create a cohesive, responsible, highly productive team capable of performing tasks in conditions of uncertainty and risk. Key words: personnel policy, management of the organization, strategy, staff, motivation, goals of the organization.

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