This study aims to study Kazakhstan’s regions and identify places with the best potential for developing smart cities based on cluster analysis. To analyze the differentiation by the level of development, 17 regions of Kazakhstan are grouped according to 2020 data from the statistical bulletin of the National Bureau of Statistics of the Republic of Kazakhstan. The formation of groups of regions with different values of indicators was carried out based on agglomerative clustering using the single linkage, complete linkage, and Ward’s clustering methods. In agglomerative clustering, the algorithm groups regions based on observations into clusters, and indicators determine each area’s innovative development level. The instrument to build clustering is the “RStudio” software package. As a result, regions with their essential characteristics were identified, and an assessment of their prospects was obtained with the most significant potential for developing and managing “smart cities” – Atyrau region, Almaty city, and Astana city. The remaining clusters include regions where favorable conditions for the development of innovations have not yet been formed, which require more resources and efforts to build “smart cities.” Therefore, they should not be the first to implement this concept. They need a more balanced, integrated approach, ideally supported by experience in implementing the idea in more promising regions. In a sense, clustering also allowed for identifying potential (or even existing) innovation clusters in regions of Kazakhstan. The study results can be used in developing government programs to form smart cities and further study the potential of smart cities.
Purpose of the research. The aim of the study is to study current trends in the development of corporate social responsibility (CSR), to determine its signifi cance and role in the formation and improvement of the competitiveness of industrial enterprises in the context of constantly increasing global competition. Methodology. To study the problem of social responsibility of industrial enterprises, work was carried out on a review of scientifi c and journalistic literature, analysis of statistical data, which led to the use of such classical research methods as the method of collecting information, empirical and statistical methods. Originality / value of the research. The application of sustainable measures to develop social responsibility in the practice of managing engineering enterprises is essential to ensure competitive advantages in a strategic perspective. In this regard, the analysis and adaptation of new approaches to CSR management, taking into account modern factors for strengthening the competitive advantages of enterprises and analyzing the interaction of production potential and CSR mechanisms, is a necessary condition for ensuring the competitiveness of mechanical engineering enterprises, which determines the value of this study. Findings. The article discusses the problems of CSR as a component of the management system for the strategic development of industrial enterprises, shows the role of CSR in the formation of the competitive advantages of large enterprises in a modern market economy. The main problems of the development of the social sphere in the context of increasing competition and increasing social responsibility of domestic industrial enterprises have been identifi ed. It is shown that the development of CSR is one of the most important conditions for the successful development of a model of a socially-oriented market in Kazakhstan, and fully complies with the program for the implementation of anti-crisis measures taken as part of the fi ght against the SARS-COVID-2019 pandemic. As a result of the study, the main directions of CSR development and its infl uence on the formation of the competitive advantages of industrial enterprises were determined.
The purpose of the scientific article is to study the problem of increasing the business activity of the rural population in the conditions of the «new» economy of Kazakhstan and to develop proposals for stimulating the economic activity of personal subsidiary farms. The use of classical methods of scientific cognition and literature review allowed us to study the theoretical foundations and reveal the economic essence of the categories of «business activity» regarding its applicability to the economy of the household. Based on the macroeconomic analysis, the main indicators and trends of the development of the economy of Kazakhstan were studied, the share of the agricultural economy in the country’s GDP was determined. It is revealed that the agricultural economy in the overall structure of the national economy can become a priority industry in the long term, which is justified by the effectiveness of the activities of agribusiness entities in conditions of developed competition. It is confirmed that 58% of the rural population are self-employed, and 46% of the population cannot provide for their basic needs, since the only source of income is transfer payments (social benefits) from the state budget. It is determined that the inflation rate has a significant impact on the real income of households. The model of economic stimulation of the business activity of personal subsidiary farms is presented, taking into account their peculiarities of formation and development as a form of agribusiness organization, which clearly affects the agricultural economy of Kazakhstan.
The purpose of this article is to analyze the current state and development of women’s entrepreneurship in Kazakhstan, which has a significant impact on the sustainable development of business structures. Therefore, in recent years, in the COVID-19 pandemic context, more and more attention has been paid to empowering small and medium-sized enterprises led by women, but in many low-income countries, women entrepreneurs still face significant barriers that do not exist when men are engaged in business. The analysis revealed that in practice, despite the organic changes introduced in COVID-19 pandemic conditions, women’s interest in the entrepreneurial activity organization is increasing every year from the point of view of the formation of the business process culture. The analysis identified the main reasons why women go into business: the desire for financial independence, the desire to realize their business idea, and the opportunity to combine work, family, and entertainment. Consequently, the state institution is actively pursuing a policy to reduce gender inequality, including in the business environment of Kazakhstan. The results of the study confirm that small and medium- sized business support institutions are interested in increasing women’s business, regardless of geographical location (city and village). Statistical analysis shows that the largest percentage of women entrepreneurs in wholesale and retail trade, the smallest percentage of women entrepreneurs is observed in the field of public administration and defense. To increase the business activity of women’s entrepreneurship, recommendations were developed for the formation and creation of a Unified National information Base on the development of women’s entrepreneurship.
In foreign practice, particular importance is attached to the development of a system of information and marketing support for the activities of the agricultural market subjects, aimed at increasing their productivity and competitiveness in the context of global changes. The goal – hypothesis of the scientific article is to develop reasonable recommendations for improving the information and marketing support of agricultural cooperatives based on the mechanisms of information and communication technologies and marketing-innovation aimed at creating competitive advantages of agribusiness entity. Methods – the monographic and abstract-logical, statistical and survey methods are used in the article. Results – taking into account the analysis of the development of digital technologies and creation of digital platforms, the need for a deeper study of the patterns of functioning of agricultural market in view of its information and marketing support, which is one of the urgent and main practical needs of agricultural cooperatives, is considered. The issues of development of mechanisms for ensuring the competitiveness of agricultural cooperatives are studied and a model of information and marketing support is presented based on an analysis of their current state. The significance of the use of reliable information is shown, taking into account the effectiveness of marketing research in the context of the strategic priorities for the development of subjects of agricultural market. Conclusions – the mechanism for the development of information and communication technologies is presented and the need for the use of a unified information and marketing support in the activities of the subjects of agricultural market of Kazakhstan is substantiated, which has a strong impact on the effectiveness of managing their activities. The authors believe that it is necessary to study the formation of digital portals, taking into account effective communication channels and marketing data in ensuring the competitiveness of agricultural cooperatives.
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