The study aimed to determine the effect of Annona squamosa L. leaf extract through drinking water on the growth of cockerel᾿s and cholesterol content of cockerel meat. The study used a completely randomized design (CRD), with five treatments and six replications, each experimental unit consisted of 5 cockerels. The treatments consisted of chicken without added sugar apple leaf extract in drinking water (T0), added sugar apple leaf extract @1% (T1), 2% (T2), 3% (T3), 4% (T4). The addition of sugar apple leaf extract drinking water had no significant effect on the TPC variable (CFU/g) in the digestive tract, while E. coli and coliform were lower than the control (T0). The final weight and weight gain of cockerels that received T3 treatment were the highest compared to other treatments. The addition of sugar apple extract through drinking water had no significant effect on the variables of ration consumption and ration conversion. Cholesterol, triglycerides, HDL, and HDL in the meat of cockerels were not affected by additional treatment of sugar apple extract in drinking water. It can be concluded that the addition of Annona squamosa Linn leaf extract through drinking water has significant positive effects on the weight gain of cockerels.

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Regulatory changes increase the competitiveness of agribusiness input market, thus requiring input supply companies to improve service quality to maintain customer loyalty. This study aims to determine the role of customer comfort, salesperson expertise, and salesperson affection to influence customer satisfaction and delight and the effects on repurchase intention in poultry agribusiness context. Respondents were selected through judgmental sampling method who were the farmers who buy certain brand of poultry input for farm production process. Data were collected through survey using self-reported of questionnaire. The data obtained were tested for validity and reliability and examined by path analysis with Partial Least Square software. The results showed that customer comfort and customer affection influenced customer satisfaction and customer delight. However, salesperson expertise did not influence customer satisfaction and delight. Furthermore, repurchase intention in poultry farming input market was affected by customer satisfaction but not by customer delight. Therefore, it can be concluded that salesperson affection was found as the most important factor and followed by customer comfort to influence repurchase intention behavior through customer satisfaction.