The promotion of pro-environmental behavior is regarded as very important in solving environmental problems. The Value-Belief-Norm (VBN) theory usually emphasizes internal factors; however, we have transformed this theory by including the environmental knowledge as an external factor. The results showed that action-related environmental knowledge was related to the ecological worldview and directly influenced the private sphere behavior. The ecological worldview, which in this paper was operationalized as environmental concern, had a direct effect on public sphere behavior and an indirect effect on private behavior through awareness of behavioral consequences. Thus, in this paper we revealed how specific environmental knowledge influenced pro-environmental behavior. We also suggest that it is important to educate people about local and global environmental problems, about the impact of behavior on the environment not only in private but also in the public sphere, and to foster the ecocentrism, as well. In addition, we revealed the meaning and necessity of education for environmental citizenship.
A meta-analysis was carried out to investigate the relationship between connectedness with nature, environmental identity, and environmental self-identity. Through meta-analyzing these relationships, we are able to assess the true estimate of their magnitude. The results revealed a strong correlation between measures of connectedness with nature and environmental identity (r = .75 [0.67, 0.83], k = 11) as well as environmental self-identity (r = .57 [.31, .84], k = 5). Further moderation analysis indicated that the relationship between connectedness with nature and environmental identity is different for graphical and questionnaire instruments used for assessing connectedness with nature; the aggregated correlation for graphical instruments (r = .62 [.56, .67], k = 9) was significantly lower than for questionnaires (r = .82 [.74, .91], k = 9). We suggest revisiting the various instruments assessing human-nature relatedness to maximize unique variance among them.
Pro-environmental behavior has been extensively studied using general models of predicting behavior; however, these models have very limited value in making inferences about individuals. To address this shortcoming, a person-oriented investigation of five pro-environmental behaviors differing in complexity was carried out using a clustering approach. A total of 863 adolescents (mean age 15.72 (SD = 1.1), 53.5% female) filled in the Big Five Inventory and measures of recycling, water conservation, electricity conservation, sustainable consumption, and sustainable transportation use based on an extended model of the Theory of Planned Behavior (TPB). TPB models were investigated in empirically derived clusters of individuals that differ by their personality traits. The results suggest that individuals in different personality clusters could be reached effectively through different means when trying to promote pro-environmental behaviors and different pro-environmental behaviors should not be regarded as homogeneous.
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