Predicting Recycling Behavior by Including Moral Norms into the Theory of Planned Behavior

Poškus, Mykolas Simas

doi:10.15388/psichol.2015.52.9330

Cited by 30 publications

(36 citation statements)

References 34 publications

(31 reference statements)

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“…The design of this study was hypothesis testing, cross-sectional with the individual as a unit of analysis. The variables and instruments used were the moral norm (Tonglet & Read, 2004), attitude (Poskus, 2015), subjective norms (Poskus, 2015), perceived behavioral control (Tonglet et al, 2004), and behavioral intention (Huang & Su, 2016;Lao, 2014).…”

Section: Methodsmentioning

confidence: 99%

“…Regarding the use of TPB to predict the intention to use eco-friendly reusable bags, several studies have proven that TPB can be used to determine the tendency of people to use eco-friendly reusable bags (Ari & Yilmaz, 2017;Hasan et al, 2015;Muralidharan & Sheehan, 2016;Ohtomo & Ohnoma, 2014). However, there was a discourse about the use of another type of norm to predict pro-environmental behavior, because the TPB lacks in explaining the moral aspect of behavior (Poskus, 2015). Here, moral norm refers to the feeling of responsibility an individual has regarding the intention to act a specific behavior that does not harm the environment (Onwezen et al, 2013).…”

Section: Introductionmentioning

confidence: 99%

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Moral Norm and Theory of Planned Behavior: The Intention to Use Eco-Friendly Reusable Bag

Ekasari

Zaini

2020

IJSAM

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This study analyzes the influence of three variables in the theory of planned behavior (TPB) along with the moral norm variable to predict pro-environmental behavior, specifically the use of eco-friendly reusable bags. The sample population in this study was 280 people who were aware of the existence of eco-friendly reusable bags and understood its use. Data were analyzed using structural equation modeling. The results of hypothesis testing showed a positive influence of moral norm, attitude, and perceived behavioral control on the intention to use eco-friendly reusable bags. However, the influence of subjective norms on the intention to use eco-friendly reusable bags was found to be negative. This is a pioneering research in the use of the expanded TPB model with the moral norm variable to predict the use of eco-friendly reusable bags, a behavior that is rarely studied. As is well-known, the TPB has been widely used in explaining pro-environmental behavior; however, studies that include the moral norm variable are scarce. The results of the study suggest that decision-makers and retailers need to design social advertisements that can encourage consumers to use eco-friendly reusable bags that would minimize the use of plastic bags.

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Section: Methodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Moral Norm and Theory of Planned Behavior: The Intention to Use Eco-Friendly Reusable Bag

Ekasari

Zaini

2020

IJSAM

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“…Many studies find that the role of attitudes in predicting behavioral intention is quite inconsistent and there is a tendency for people to hold positive attitudes toward a behavior even if they do not engage in it [25,26]. To address the attitude-intention gap, we assess two types of attitudes in the present study: self-and society-oriented.…”

Section: The Theory Of Planned Behaviormentioning

confidence: 99%

What Works for Whom? Investigating Adolescents’ Pro-Environmental Behaviors

Poškus

2020

Sustainability

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Pro-environmental behavior has been extensively studied using general models of predicting behavior; however, these models have very limited value in making inferences about individuals. To address this shortcoming, a person-oriented investigation of five pro-environmental behaviors differing in complexity was carried out using a clustering approach. A total of 863 adolescents (mean age 15.72 (SD = 1.1), 53.5% female) filled in the Big Five Inventory and measures of recycling, water conservation, electricity conservation, sustainable consumption, and sustainable transportation use based on an extended model of the Theory of Planned Behavior (TPB). TPB models were investigated in empirically derived clusters of individuals that differ by their personality traits. The results suggest that individuals in different personality clusters could be reached effectively through different means when trying to promote pro-environmental behaviors and different pro-environmental behaviors should not be regarded as homogeneous.

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“…The TPB has recently been widely applied as a theoretical framework in researches on the determinants of e-waste recycling behaviors and intentions. It is apparent that TPB is a useful and powerful framework for supporting researches related to sustainable behavior and this approach can be applied to most behaviors [47]. To be specific, there is a strong evidence proving that TPB is successful in most research on recycling [23,48]; therefore, TPB is now considered as a preferred theory providing a systematical framework for analyzing the determinant elements affecting recycling behavior [23,48].…”

Section: Theory Of Planned Behaviormentioning

confidence: 99%

Determinants of Residents’ E-Waste Recycling Behavioral Intention: A Case Study from Vietnam

et al. 2018

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An enormous volume of electronic waste (e-waste) is currently being generated in Vietnam, threatening to render this country as an e-waste dumping region. Although the residents play an indispensable role in the e-waste management system, there is presently no or very limited studies available which involve public perceptions on the e-waste recycling in Vietnam. In this study, based on the theory of planned behavior (TPB), the structural equation modeling (SEM) was employed to examine the key factors influencing e-waste recycling behavioral intention of residents in Danang city, Vietnam. Data analyzed from 520 questionnaires revealed that environmental awareness and attitude toward recycling, social pressure, laws and regulations, cost of recycling, and inconvenience of recycling significantly directly affected residents’ behavioral intention, with laws and regulations being the strongest construct significantly to predict individuals’ intention. Of the five above-listed constructs, only inconvenience of recycling had a negative impact on residents’ recycling behavioral intention. Moreover, past experience showed the statistically significant negative effect on the inconvenience of recycling while it had no significant impact on behavioral intention. The influences of demographic variables on recycling behavioral intention were also discussed in this paper. The findings from this research may help policy-makers have a better understanding of residents’ e-waste recycling intention. That is very useful in paving the way for a successful e-waste recycling and management system not only in Vietnam, but also in other countries which are suffering from the same problems of e-waste.

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Predicting Recycling Behavior by Including Moral Norms into the Theory of Planned Behavior

Abstract: The theory of planned behavior is a popular and well grounded model of predicting and explaining behavior; however, some

Cited by 30 publications

References 34 publications

Moral Norm and Theory of Planned Behavior: The Intention to Use Eco-Friendly Reusable Bag

Moral Norm and Theory of Planned Behavior: The Intention to Use Eco-Friendly Reusable Bag

What Works for Whom? Investigating Adolescents’ Pro-Environmental Behaviors

Determinants of Residents’ E-Waste Recycling Behavioral Intention: A Case Study from Vietnam

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