The growth rate of the agroindustry complex development and the effect of destabilizing factors on the business sectors lead to limitation of Ukrainian agrarian sector sustainable development. In the ongoing economic transformational conditions, the implementing of the innovations in human resources management is an important component of the company's system. The paper deals with analysing of the instruments to determine the economic efficiency of the labour potential at agribusiness companies and proposing the innovative model for the formation, development, and reproduction of labour potential. The authors developed the convergence indexes for estimating the labour protentional. In the paper, the grouping and ranking of the Ukrainian regions according to the convergence factor was conducted. The concept of integrated management of labour potential in the conditions of agro-industrial innovative development was developed. In the framework to increase the efficiency of labour protentional the authors allocated and emphasized the importance of the following components: production, finance, marketing, and transactions. In this case, the convergence factor based on the aggregate values of financial, production, marketing, and transaction efficiency. In the conditions of strengthening of European integration processes, the social vector of strategic development of the country requires the development and introduction of new management methods in all spheres of economic activity in order to increase their competitiveness. The implementation of the innovative model of the state's economic development requires significant modernization transformations. The Ukrainian agro-industrial complex is a key budget-forming element of the national economy. The proposed methodology will further improve the methods for assessing the effectiveness of labour potential management, as well as increase the readiness of employees to perceive innovations.
The article offers aqualimetric assessment of the innovation in regional economic systems, taking into account digitization. The study was based on the methodology of general scientific methods of cognition and special methods of scientific research in the field of the development of productive forces and regional economy. Namely, we used the dialectical method of scientific cognition to identify contradictions and interrelations of innovative development of the subjects of regional economic systems; analysis and synthesis to identify the mechanism for identifying and implementing priority areas of innovation in the regions; the grouping method for clustering regions according to the calculated values of the integrated index of innovation of the regions of Ukraine and Poland; statistical and economic‑mathematical modeling for calculations and modeling of innovation of regions, and other methods.The calculations and analysis of the values of integrated indices of innovation activity in the regions of Ukraine and Poland are performed. These regions are grouped according to this indicator. The cartographic analysis is presented, and the region leaders, region outsiders, and regions with the average value of the integrated index of innovation are singled out. This study has theoretical and applied significance for the development of productive forces and regional economy as it provides for the development of a methodological approach to assessing the innovation activity of the regions of Ukraine and Poland, taking into account digitalization processes.
Integrated decisions in the system of the marketing logistics are the main resource for providing the efficient management of the value chain. Moreover, there is not a sufficient number of methodological approaches, which could use in complex the principles of the integrated modelling of decisions in the operational systems “procurement marketing – supply logistics” and “sales marketing – distribution logistics”. Considering that fact, the methodology of selecting strategic alternatives based on the integrated modeling in separate marketing logistics chains and in stage-by-stage formation of the supply chain participants has been developed in the article. The research is based on the application of the AHP method and the method of planning “dual sourcing” (70/30) for grounding the selection of the supply strategy at the market of material resources; methods of optimal planning according to Bayes criterion, linear programming and logistics modelling – for grounding the selection of the managerial decisions on the strategy of distributing the ready produce. The research covers, firstly, grounding the essence of the marketing logistics through the systemic approach to identification of its main and servicing business processes; secondly, improvement in the process of planning decisions in the procurement marketing system by adding the procedure of the logistical selection of the hierarchical estimation with a different degree of advantages in alternative supply strategies; thirdly, formation of the cascade integrated approach toward selection of the alternative distribution channels for the finished produce by estimating the complex marketing effect and application of the logistical model of optimal distribution.
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