Taking tourists' perspective rather than destination offerings as its core concept, this study introduces "perceived destination brand worldness" as a variable. Perceived destination brand worldness is defined as the positive perception that a tourist has of a country that is visited by tourists from all over the world. Then, the relationship between perceived destination brand worldness and intention to revisit is analyzed using partial least squares regression. This empirical study selects Taiwanese tourists as its sample, and the results show that perceived destination brand worldness is a direct predictor of intention to revisit. In light of these empirical findings and observations, practical and theoretical implications are discussed.
Innovation is a prominent phenomenon that enables a firm to gain a competitive advantage against its rivals. However, this does not mean that being innovative allows a firm to perform better. Although innovation has been investigated in the literature, the types of innovations still remain esoteric. As discussed in the literature, there are different kinds of innovations. Different kinds of innovation require different kinds of business models and may have varying impacts on consumer product decisions. First, this study seeks to highlight the distinction between sustaining and disruptive innovations. Second, this study offers a conceptual framework for the antecedents of sustaining innovations. Theoretical and practical implications are discussed in the light of observations.
Although scientists and philosophers have debated epistemological questions since the time of Plato and Aristotle, the term Epistemology is not usually noticed in management research as mentioned in the literature by Johnson and Duberley in 2000. However, epistemology is still not usually noticed in management research. The most commonly known epistemological approaches are interpretative and positivism. The purpose of this study is to introduce a cooperative advantage model in management by addressing epistemology. The study focuses on how competitive advantage damage humankind. The study also figures out whether Management is Science or Not. The study findings show that management in fact is science and philosophy however scholars of the 20th and 21st century have made management just a discipline based on the puzzle-solving approach introduced by Thomas Kuhn in 1962. I sincerely hope the scientific community to pay attention to this research.
Global society and citizenship is possible with understanding worldness strategy in tourism. The purpose of this study is to investigate how destination brand worldness mediates the relationship between destination brand prestige and intention to revisit. Partial Least Square Structural Equation Modeling is undertaken to conduct the study. A self-administered survey is used for collecting data from Taiwanese travelers. Smart PLS 3 is used to test the structural model. Through the empirical findings, a full mediation exists. The findings are limited to Taiwanese travelers. The social classes are not investigated. Further research could implement the same model in a different country by differentiating the social classes. This study advances our understanding on how to make a destination a global brand.
Although scientists and philosophers have debated epistemological questions since the time of Plato and Aristotle, the term Epistemology is not usually noticed in management research as mentioned in the literature by Johnson and Duberley in 2000. However, epistemology is still not usually noticed in management research. The most commonly known epistemological approaches are interpretative and positivism. The purpose of this study is to introduce a cooperative advantage model in management by addressing epistemology. The study focuses on how competitive advantage damage humankind. The study also figures out whether Management is Science or Not. The study findings show that management in fact is science and philosophy however scholars of the 20th and 21st century have made management just a discipline based on the puzzle-solving approach introduced by Thomas Kuhn in 1962. I sincerely hope the scientific community to pay attention to this research.
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