PurposeThe main objective of this study is to evolve the basis of beneficial impact assessment of international marketing strategy (IMS) for emerging market multinationals by applying construct-measurement research methodology. The purpose of this study is to link the conceptual definition and empirical indicators of the proposed integrated model with the objective on “Developing Model to Assess Benefit Impacts Generated by International Marketing”, the authors named it GAMBIT.Design/methodology/approachSelf-administered questionnaires were used to collect data from international marketing executives and senior management executives from Indian manufacturing firms using Churchill's approach (1979, 1987). Exploratory and confirmatory factor analyses and structural equation modeling (using SPSS Statistics 20.0 and AMOS) were used to develop the GAMBIT model. Various hypotheses pertaining to perfect order fulfillment and quality level were formulated.FindingsIn the order of significance, the four key influential factors for beneficial impact assessment in the multicultural global environment are as follows: sources of beneficial impacts; operational efficiency; international marketing strategic choice and beneficial outcomes.Originality/valueAlthough companies have realized the importance of assessing beneficial impacts, they often do not know how exactly the assessment should be made. Thus, the present study provides a useful tool for evaluating the totality of beneficial impacts offered by IMS.

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Remittance inflows in the economy of Bangladesh are getting larger every passing year, matching with the increasing external demand for its manpower. The ensuing development impacts of remittances, as a means of transfer of wealth, on socioeconomic factors are increasingly viewed with importance. Remittances have helped improve the social and economic indicators like nutrition, living condition and housing, education, health care, poverty reduction, social security, and investment activities of the recipient households. The relative weight of remittances has also increased against most of the macroeconomic variables alongside the contribution to GDP. Moreover, Bangladesh has been able to avoid any serious imbalances in BOP's current account, although it has persistent merchandize trade deficits. Not only that, the export tradable sector has thus far remained unaffected from the Dutch Disease effects of remittances.

Indian manufacturing enterprises (IMEs) are undergoing a phase of transformation. Changing economic policies and global outlook have brought both opportunities as well as thought points before IMEs. This piece of research has brought assessment as well as discussion on present state and viewpoints on IMEs through the lenses of globalization. The discussion revealed that the Government of India needs to undertake several policy decisions to make Indian manufacturing firms more globalized. The perspective moves in a sequential manner starting from evolution to manufacturing, overview of Indian manufacturing, covers the journey of globalization facets/dimensions, undertake the state of IMEs to justify the points of authors and draw conclusions on this field.

The new coronavirus or COVID-19 that spread from China in early 2020 has become a global pandemic, infecting and killing millions worldwide. Besides the human cost, the economic and social costs of COVID-19 are turning out to be enormous to most of the societies on the planet. The lingering of the disease has raised concerns related to various economic and strategic issues that are likely to affect the global order per se profoundly. This article discusses the possibility of a worldwide economic recession or depression. The analysis indicates that the world may see more effort to reduce the overdependence on China for the functioning of a global supply chain and an attempt to revert globalization and reshape the industrialization policy. It finds the possibility of a tussle between a resurgent China’s state-centric national and global governance model versus the West-led rule-based global order where democracy and capitalism form the core. The article argues that various emergent developments will bring an increased focus on China. Indeed, all these changes have managerial implications as well. The article has followed a qualitative approach that collects and analyses data by the grounded theory research strategy to develop and explain those emerging global issues, both economic and strategic, of short- to long-term durability.