This study describes how the effect of the e-business system on Shopee online shopping transactions on students (Study on Febi Students, Islamic Banking Department, UIN North Sumatra). This study aims to determine how satisfied the Shopee online transaction is for Febi students majoring in Islamic Banking. The focal point in the discussion of this research is the description, price, level of service, and experience gained from both the seller and the courier of goods. This research was conducted using a qualitative descriptive method on students using Online Shopee and using a research theory in the form of Constructive Perception Theory. The results based on the research stated that there were students' perceptions of: (1) Overview; the expected product quality 4 students were not satisfied because the quality of the goods ordered was not in line with what they saw on Shopee and 13 students were satisfied with the expected product quality. (2) Price, from the quality of the product students are satisfied with the price, students are satisfied and do not feel burdened by the prices listed at Shopee. (3) the quality of service, 5 students were relatively satisfied with the service of employees/employees, and 5 students were not satisfied because the behavior and delivery program were less practical and subtle. (4) During service, students are satisfied with the delivery of goods, because they do not wait too long or it can be said that they are on time. Keywords: Perception, E-business, Online Shopping, Shopee
Pengabdian masyarakat ini mengulas kendala Bendhung Lepen dalam pengelolaan promosi dan informasi yang disampaikan dalam instagram. Selain itu, tidak adanya manajemen sosial media, berdampak pada tidak tersedia jadwal yang tertata untuk mengunggah konten atau feed, desain feed, konten, foto, maupun video. Kegiatan dilakukan bersama dengan mahasiswa tersebut, dibagi menjadi beberapa divisi dengan tahapan pelaksanaan meliputi pra pelaksanaan, pelaksanaan dan pasca pelaksanaan. Pelaksanaan kegiatan berupa sosialisasi manajemen promosi sosial media, fotografi dengan narasumber Bayu Pamungkas dari Migunani Creative. Sosialisasi yang dilaksanakan pada tanggal 3 Desember 2022, merupakan upaya untuk mengajak masyarakat sekitar agar bisa lebih membangkitkan atau mengembangkan kualitas konten. Selanjutnya, dapat mengelola media sosial sebagai media promosi di era digital. Selain itu, juga membantu mendokumentasikan kegiatan di Bendhung Lepen seperti, bank sampah dan serah terima program BUMN. Suasana atau keadaan di seputaran lingkungan juga didokumentasikan sebagai arsip mitra. Pada kegiatan tersebut, tim juga membuatkan twibbon sebagai template unggah foto, serta video profile berjudul Profil Desa Wisata Bendhug Lepen. Video profile tersebut sudah memiliki Hak Kekayaan Intelektual (HKI) yang terdaftar di Direktorat Jenderal Kekayaan Intelektual. Kegiatan serupa dapat terus diselenggarakan secara berkesinambungan, seiring perubahan dinamika wisatawan atau kunjungan ke lokasi.
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