Purpose The purpose of this research is to investigate the relationship between leadership and the party’s image and voters’ satisfaction and voters’ loyalty in the regional election of the North Konawe District, Indonesia. Design/methodology/approach The study design is quantitative methods (Creswell, 2010). It is an explanatory research, investigating the relationship between variables (Kothari, 2004). The study population was the voters who participated in the 2015 regional head election of North Konawe. The population in this study was 37,429 people spread over 12 districts and 135 villages, and the sample size of this study was 276 respondents, based on sample size formulation in (Bungin, 2008). The method used to analyze the data in this study is generalized structured component analysis (GSCA), which investigate comprehensively the inner model (hypothesis testing for the structural model) and the outer model (measurement model for unobservable variables). The Sobel test (under the GSCA model) was used to test whether a particular variable mediates the relationship between endogenous variables and exogenous variables. Findings The party’s image influences voters’ satisfaction. The party’s image will not directly influence voters’ loyalty, but it will influence voters’ loyalty with the mediating effect of voters’ satisfaction. Research limitations/implications The findings of this study that makes the social security program as one of the themes in the competition reinforces previous studies such as in the Philippines, Thailand, Mexico and Brazil (2012). Various jargons are often thrown around to gain votes and support from the poor. For example, the term “populist economy”, where free public health and education services are often declared in various political campaigns, both in the legislative member and regional head elections. Practical implications The results of this research, i.e. the influence of the party’s image for electoral interests, would reinforce the results of previous studies. Sometimes the politicians use the poverty program, which is apparently neutral, but actually for the sake of political interests (Gallego, 2015). The results of this study show that the manipulation of government programs is often done to help the politicians in mobilizing the voters. However, in practices, the voters? satisfaction and loyalty are interpreted differently. The voters do not always sell their votes because of what they receive; it could be that the voters receive the assistance by considering it as a fortune or wage in return for helping the politicians. It was proved by the results of this study that the incumbent lost the election. Social implications Using the party’s image in a political contest has created serious implications in the development of democracy in Indonesia. Indonesia, which has chosen democracy as a political route, is still highly vulnerable to clientelistic practices. Although procedurally Indonesia has paved the main democratic consolidation after the reform, ranging from the legislative election to the presidential election to the regional head election, the practice of money politics is still occurring widely. The problem of vote-buying is more difficult to solve because law enforcement mechanisms are not conducted properly. For example, only three days were given to prove the allegation of vote-buying. Of course, this short time makes it difficult to prove the practice of money politics at lower levels. Originality/value The originality of this research can be seen from the following explanation: based on the results of data processing, there are interesting things observed, with the party’s image as the exogenous variable, voters’ satisfaction as the intervening endogenous variable and voters’ loyalty as the pure endogenous variable. This means that more and more community empowerment will increase the desirability of a candidate. This is unique in itself, where with this result, it can be concluded that North Konawe communities are more affected by the nature of the aid empowerment, durable and sustainable/long-term rather than momentary relief (cash).
Informasi menjadi bagian yang penting untuk mendukung proses kerja administrasi dan pelaksaan fungsi-fungsi manajemen dari organisasi pelayanan di dalam menghadapi perubahan situasi dan kondisi yang berkembang dengan cepat. Fokus kajian ini adalah penataan administrasi perkantoran yakni kearsipan, ketatausahaan, dan tata hubung kantor dalam rangka guna menunjang tertib administrasi. Berbagai kendala pengelolaan arsip di kantor Kecamatan Andowia, seperti kurangnya pengetahuan arsiparis maupun terbatasnya sarana dan prasarana. Kendala tersebut ditandai dengan kurangnya perhatian khusus terhadap ruangan untuk penyimpanan arsip, lemari arsip yang kurang memadai didukung dengan banyaknya arsip yang disimpan setiap bagian bidang pekerjaan dan kurangnya perawatan khusus juga menjadi alasan kurang tepatnya pengelolaan arsip dan kurangnya keterampilan dan komitmen dalam penataan administrasi kantor di kantor Kecamatan Andowia. Pemerintah yang ada di Kelurahan Andowia Kecamatan Andowia Kabupaten Konawe Utara belum mampu mengatur atau menata administrasi Kelurahan Andowia dengan baik, sebab pemerintah Kelurahan Andowia belum memahami butul pentingnya administrasi Kelurahan Andowia dalam penataan pemerintahan. Sehingga, proses pelaksanaan administrasi menjadi lambat dan tidak sesuai dengan tujuan yang ingin dicapai.Pemerintah Kelurahan Andowia belum efektif dalam proses pelaksanaan administrasi Kelurahan Andowia, karna masih banyak Pelaksanaan administrasi yang belum dapat diselesaikan, seperti jenis administrasi umum dokumen kepemilikan tanah Kelurahan Andowia Kecamatan Andowia yang kami amati saat ini tidak ada catatan apa pun dalam dokumen tersebut. Ini yang menyebabkan keberhasilan Pemerintah Kelurahan Andowia dinilai masih kurang baik dalam penataan pemerintahan.
Manajemen Kampanye Komunikasi Kesehatan dalam upaya pencegahan dan penanganan Covid-19 di Kota Kendari dilakukan dengan tujuan memberikan sosialisasi dan edukasi melalui kampanye komunikasi kesehatan dalam upaya pencegahan dan penanganan Covid-19 di Kota Kendari. Metode pelaksanaan kegiatan kampanye komunikasi kesehatan dalam upaya pencegahan dan penanganan pandemic Covid 19 di Kota Kendari menjelaskan solusi yang ditawarkan untuk mengatasi permasalahan yang memuat tahapan yakni: Pertama; persiapan (Survei Lokasi, Penyiapan bahan dan sarana pendukung kegiatan, Sosialisasi program), Kedua; pembekalan KKN-Tematik melalui media daring menggunakan aplikasi zoom/google meeting, Ketiga; pelaksanan kegiatan dilaksanakan selama 1 (satu) bulan pada minggu kedua Juni sampai Minggu kedua Agustus 2020 dengan Total Volume Kegiatan sebanyak 144 jam/mahasiswa selama 30 hari.Bentuk-Bentuk kampanye komunikasi kesehatan dalam upaya pencegahan dan penanganan Covid-19 di Kota Kendari yakni “Buku Rencana” atau Plan Book Manajemen Kampanye Komunikasi Kesehatan Covid 19, Film/Video kampanye komunikasi kesehatan Covid 19, media social facebook dan Instagram, radio komunitas dan TV, serta kampanye komunikasi kesehatan Covid 19 melalui Nir-Massa/media luar ruang: Poster, lieflet, booklet, brosur).
Tren kunjungan wisatawan pada pariwisata Wakatobi menurun baik untuk wisatawan internasional/mancanegara maupun domestik. Strategi komunikasi onlinedengan fokuspada komunikasi pemasaran pariwisatadiperlukan untuk menyebarluaskan informasi tentang pariwisata Wakatobi.Tujuan penelitian ini adalah menganalisis strategi komunikasi pariwisata Wakatobi berbasis onlinepada Dinas Pariwisata Kabupaten Wakatobi.Subjek penelitian adalah pegawai yang melaksanakan fungsi komunikasi pemasaran pariwisata pada instansi tersebut.Lima orang informan penelitian ditentukan secara purposive.Jenis data yang digunakan terdiri dari data kuantitatif dan kualitatif yang bersumber daridata primer dan data sekunder.Teknik pengumpulan data yang digunakan terdiri dariwawancara melalui telepon dan studi dokumen. Teknik analisis data mencakup proses reduksi dan penyajian data serta penarikan kesimpulan. Hasil penelitian menunjukkan bahwa strategi komunikasi pariwisata Wakatobi berbasis online pada Dinas Pariwisata yang mencakup iklan online, pemasaran email, pemasaran afiliasi, pemasaran media sosial, dan penawaran promosi penjualanbelum terlaksana secara optimal.Di antara kelima strategi komunikasi pariwisata berbasis online tersebut, yang sudah dilaksanakan baru iklan onlinedan pemasaran media sosial, sedangkan tiga metode lainnya yakni pemasaran email, pemasaran afiliasi, dan penawaran promosi penjualan belum diterapkan. Kata-kata Kunci:Strategi komunikasi; Pariwisata Wakatobi; Media online
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