Tujuan dari dilakukannya penelitian ini adalah untuk menganalisis pengaruh harga dan online customer review secara parsial dan simultan terhadap keputusan pembelian di e- commerce Sociolla pada masa pandemi Covid-19. Metode penelitian yang digunakan oleh penulis pada penelitian ini menggunakan data primer kuantitatif. Metode pengambilan sampel pada penelitian ini adalah non probability sampling dengan teknik accidental sampling. Alat bantu pengujian yang digunakan adalah SPSS. Hasil pada penelitian ini menunjukkan dengan menggunakan uji T bahwa variabel harga dan online customer review berpengaruh secara parsial terhadap keputusan pembelian di e- commerce Sociolla pada masa pandemi Covid-19. Uji F menunjukkan bahwa bahwa variabel harga dan online customer review berpengaruh secara simultan terhadap keputusan pembelian di e-commerce Sociolla pada masa pandemi Covid-19.
Stock investment is an investment that is considered exclusive for investors. One thing that needs to be known when investing is price-to-book value. The importance of price to book value for investors is the urgency of this study. This study aimed to analyze the factors that can influence Price to Book Value. This study is a quantitative study, using secondary data from textile and garment companies listed on the Indonesia stock exchange for the 2018-2021 period. A total of 8 companies were included in this study. Data were analyzed using multiple linear regression. The results of this study indicate that partially the return on assets and total asset turnover variables have no significant effect on the price book value, while the current ratio and debt to equity ratio have a significant effect on the price to book value. But simultaneously, return on assets, total asset turnover, current ratio, and debt to equity ratio have a significant effect on price to book value.
This study aims to determine the effect of hedonic shopping motives and motivations on impulse purchases at e-commerce shopee during the covid 19 pandemic. The analytical method in this study uses primary and secondary data, the test stages carried out are: validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression, coefficient of determination, partial t test, simultaneous F test. The data used in this study used a questionnaire instrument, and 100 respondents valid data. The sampling method in this study is probability sampling. The testing tool used is SPSS. The results showed that the motive variable did not have a positive effect on impulse buying, the hedonic shopping motivation variable also did not have a positive effect on impulsive buying. Meanwhile, hedonic shopping motives and motivations have a simultaneous effect on impulse buying.
Global economic growth after the current pandemic is still quite good. Handling after the pandemic has seen a significant impact on Indonesia's economic recovery by strengthening the focus on job creation. One of the factors that influence the economic growth of a country is entrepreneurship. Entrepreneurship can create jobs through individuals who are involved in entrepreneurial activities, form new jobs by exploring high growth potential supported by technology. The purpose of this study is to analyze the factors that influence entrepreneurial interest in Gunadarma University students. The research method used is descriptive analysis using multiple linear regression with SPSS application. The results of this study indicate that partially self-efficacy, motivation and entrepreneurial education variables have a positive effect on entrepreneurial interest. Based on the results of the simultaneous test, the variables of self-efficacy, motivation and entrepreneurship education together have a significant effect on entrepreneurial interest.
Micro, Small and Medium Entity Financial Accounting Standards (SAK EMKM) are financial accounting standards specifically designed as financial accounting standards for MSMEs or entities that have not been able to meet the accounting requirements stipulated in SAK ETAP with the aim of facilitating financial reporting needs and as a reference for decision making . This study aims to determine and analyze the level of understanding of accounting and the level of readiness of MSME players for the Implementation of SAK EMKM, which can increase people's competitiveness. This study uses primary data on clothing sellers in the Tugu Village, Cimanggis District, Depok City using a purposive sampling technique. The results showed that the level of accounting understanding of MSME actors regarding the implementation of SAK EMKM in the clothing sales business in Tugu Village, Cimanggis District, Depok City using the help of a questionnaire was high. While the level of readiness of MSME actors for the Implementation of SAK EMKM is Adequate or Lacks Understanding.
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