The rapid development in social commerce creates a new opportunity for businesses. With the use of social technologies they are able to create an environment that is on a socially interactive platform. These social bonds can drive online social support in e-commerce, the result is shown by trusts created and increased intention to use social commerce. This article will examine the factors that triggered consumers' intention to purchase using social commerce. A total of 184 respondents were chosen for this study to investigate factors that might contribute to customers' purchasing intention. The findings provide a better understanding on factors that contribute to intention to purchase, which comprise shopping enjoyment, perceived usefulness, trust, security, perceived quality, perceived value, ease of use and transaction convenience. It also suggests that online firms should consider these contextual factors in order to facilitate consumers' adoption behavior.
Situations like pandemic has bring about the rise of online shopping businesses. Online shopping is an electronic business that requires clients to buy goods and services entirely from sellers over the Internet via a search engine. Online shopping is the easy solution for busy and constrained life in today's world. Despite consumers' continuation to buy from a physical store, more users or buyers feel very convenient to online shopping. This research was conducted to examine the effects of e-service quality dimension (perceived value, firm reputation, privacy, trust, functionality) toward online shopping behaviour. Snowball sampling technique was applied and distributed to online shoppers via e-survey (google forms) within the period of two month. Analysing 303 data collected from online shoppers, the results have shown that perceived value is the most influential dimension of eservices quality towards online shopping behaviours among online shoppers in Malaysia. The recommendations are discussed in detail in the paper.
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