The study determines to find the level of awareness and perception on green living amongst Malaysian youth through the use of advertising. The main objective is to explore awareness and perception of Malaysian youth towards green advertising promoted by the government. A survey was conducted to gather responses from online respondents using the social media website. Three hundred and twenty respondents have responded to the six month survey time, to a 20 questions questionnaire. The result indicates that, generally, the Malaysian youth have some awareness on what the term 'green living' denotes. However, those who practice green living are lower. They have been exposed to green advertising, but not all practice green living due to the lack of comprehensive understanding of the concept. The Malaysian youth exhibit positive perception towards green advertising. The finding concludes that there is a need for current and upcoming green advertising, especially ones that are done by the government to improve on their message delivery, creativity and information for the youth to respond in practice.

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Undoubtedly, the 2013 Malaysia's general election campaign marked to have significantly increased in budget, and much was contributed to advertising. The general election 2013 was noted to be among the most interesting campaign, with salient competitive campaign among the two coalition political parties. This research aims at analyzing the 2013 political advertisements rendered during the time, in order to give insights as to transform and strategize the next 2018 General Election advertising campaign. The king-makers are to be the first-time and young voters. The study approach to understand the effectiveness of political advertising during the general election campaign 2013 to the first-time voters; on how they perceived the advertisements, whether those advertisements have an impact on them, and their preferred advertisements content, elements, and style that suited the first-time voters, and, hence drew the most likeability and believability to the changes of perspectives of these first-time voters after a period of 4 years. The research employs the focus group method. This method was chosen as it allows access to socially-constructed expressed views, opinions, experiences, and attitudes as the respondents interpreted the advertisements messages and elements. Eighteen participants were identified to form three different groups representing the rural, semi-urban and urban first-time voters. The results show that there are many elements that were not acknowledged by the creators of advertisements and the political parties as to design and strategizing their campaign. There is a lack of effectiveness in persuasion and communicating through advertisement, to the first-time voters. Though political messages remain unpopular, but it plays a rather significant role in influencing the young voters' to vote in the coming election. Suggestions are made on transforming the political advertisements as to improve effectiveness in the coming Malaysian General Election.

ABSTRAK Isu-isu berkaitan alam sekitar telah menjadi isu penting dalam industri dan penyelidikan akademik. Dengan keprihatinan yang berterusan dan tuntutan pengguna mengenai isu-isu yang berkaitan dengan alam sekitar, syarikat perniagaan mula menggunakan strategi pemasaran hijau untuk produk dan perkhidmatan mereka. Akibatnya, istilah "greenwashing" telah menjadi perkataan biasa di pasaran, yang mana penyebaran maklumat palsu atau tidak lengkap oleh sebuah syarikat perniagaan telah dibuat demi menonjolkan imej awam mereka yang bertanggungjawab terhadap alam sekitar. Kajian ini bertujuan mengkaji hubungan antara amalan "greenwashing" dalam pengiklanan produk dengan persepsi pengguna terhadap produk hijau dalam kalangan pengguna Malaysia. Konstruk persepsi pengguna yang dibina adalah kekeliruan pengguna, faedah yang dipersepsi oleh pengguna, sikap pengguna dan kepercayaan pengguna. Kajian ini dilakukan terhadap 308 pengguna di Malaysia. Kaedah tinjauan dengan menggunakan borang soal selidik secara tertutup telah dijalankan melalui pengedaran dalam Google Form dan dianalisis dengan menggunakan perisian Statistical Package for Social Sciences (SPSS) versi ke-23. Hasil kajian mendapati terdapat hubungan yang signifikan di antara amalan "greenwashing" terhadap pengiklanan produk hijau dengan kekeliruan dalam kalangan pengguna Malaysia. Manakala, tidak terdapat hubungan yang signifikan, atau hubungan yang negatif, di antara amalan "greenwashing" pengiklanan produk hijau dengan faedah yang dipersepsi oleh pengguna, sikap pengguna dan kepercayaan pengguna terhadap produk hijau dalam kalangan pengguna Malaysia.Kata kunci: Produk hijau, greenwashing, pengikanan hijau, persepsi, kekeliruan. ABSTRACTEnvironmental issues have been deemed important for industry and academic research. With continuous concerns and consumer demands on issues related to the environment, business organizations have started to use green marketing strategies for their products and services. As a result, the term "greenwashing" has become a common word in the market, which implicates the dissemination of false or incomplete information by business organizations are done in order to highlight their public image as to show responsibility towards environment. This research aims to investigate relationships of "greenwashing" practices in green products advertising and the consumer's perception towards green products, among Malaysian consumer. The constructs of consumer's perception studied are confusion, perceived benefits, attitude and belief, are itemized for the research. The research utilized 308 respondents as sample, representing the Malaysian consumer. The quantitative approach using the survey method was used, using the closed-ended questionnaire, and, were disemminated through Google Form and analyzed using the SPSS version 23 stastistical package. The result indicated that there is a significant relationship between "greenwashing" practices in green products advertising and Malaysian consumer's perceivedconfusion towards green products. The resul...