The aim of this paper is to explore the influence of training and development on employee’s performance through different dimensions. Moreover, this study proposes a model in the area of human resource development to be used for testing and improving the performance of employees in the Indian travel and tourism sector. An integrated model was developed highlighting the relationship between the training and development and employee performance. Using the sample of 146 employees, structural equation modelling (SEM) was employed to validate the hypothesized relationship by evaluating the responses of employees working in the Indian travel agencies. The findings of this study demonstrate a strong relationship between training and development and employee performance in the travel industry and also can be used by managers and HR professionals for organizing exclusive training programs for improving employee's performance based on the dimensions used in this paper. The present study provides an empirical and theoretical explanation of different dimensions associated with training and development and employee performance, especially in the Indian tourism industry.
Purpose The purpose of this study is to investigate how electronic word of mouth (eWOM) affects purchase intention and brand equity, and to further examine the mediating role of brand equity between eWOM and purchase intention among Indian consumers of branded apparel. Design/methodology/approach The data was collected from 303 consumers of branded apparel using an online questionnaire, and data were analyzed through structural equation modeling with the help of SPSS v24 and AMOS v23. Findings The findings of this study demonstrated that eWOM has a positive and significant influence on brand equity and purchase intention. Simultaneously, brand equity partially mediates between the eWOM and purchase intention of consumers of apparel brands. Research limitations/implications The study's data set is limited in its generalizability as it is based on specific responses from Indian consumers of branded apparel via an online survey. The results of this study would help marketing practitioners and apparel manufacturers to augment their sales and design their promotional strategy in accordance with consumers' traits. Originality/value To the best of the authors’ knowledge, this study is one of the first to propose an integrative model that studies relationships between eWOM, brand equity and purchase intention by incorporating the Elaboration Likelihood Model among Indian consumers of branded apparel. Furthermore, this novel piece of research explores the relationship between eWOM and purchase intention with brand equity as a mediator, particularly for branded apparel selected by Indian consumers.
Purpose - The extended theory of planned behavior (TPB) (Ajzen, 1991) is used in this research to understand the post-pandemic behavioral intentions of tourism and hospitality employees in relation to their use of information technology. Design/methodology/approach - Data were collected using an online survey, and 449 responses were considered to meet the selection criteria. Structural equation model (SEM) is used to empirically test the proposed research model. Findings - The results of SEM show that all the variables of TPB (attitude, subjective norm and perceived behavioral control) along with trust are positively associated with the behavioral intention of employees in T&H industry towards the use of information technology and the model has better predictive power. Originality/value- This study provided deep insights and outstanding contributions to the theoretical framework and proposed a model for post-pandemic employee behavioral intention regarding the use of IT. This study explores the factors that influence T&H employees’ postpandemic behavioral intentions regarding information technology use. It also explores and integrates the various benefits of information technology to T&H industry employees and provides insight to hotel employees, travel agents, tour operators, and other stakeholders.
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