The purpose of this conceptual paper is to study the effect of service quality towards customer's satisfaction under the perspective of SERVQUAL and Gronroos service quality model. The proposed model focuses on the relationship between functional quality, technical quality, internal, external influences mediated by corporate image and service quality towards customer's satisfaction. The model also tries to build the relationship between perceived prices by the customers on customer's satisfaction when service quality plays a mediating role. Suggestions for managers are given on implementing the core concepts from the model.
Not only the organization needs empirical data but also they need a model to understand how to integrate service quality and experience economy concepts to discover the customer's behavioural intention to select a service provider. The purpose of this conceptual paper are to critically review and identify the gaps in current literature on service quality and experience economy, building relationship between functional quality; technical quality; experience economy towards customer's behavioural intention in selecting a broadband internet service operator when service quality and consumer's perception play as a mediating variable. The proposed conceptual framework assist broadband internet service providers to understand how technical and functional quality; peak experience can contribute to understand the consumer's behavioral intention in selecting a broadband service operator's services. In addition this paper presents an analysis in various aspects of service quality and experience economy and come up with a conceptual framework which may value to researchers in consumer behavior field and mangers in marketing field to provide better service quality to the end users.
The purpose of this study is to explore various motivational factors to college students' interest in sales career. After assessing those factors we were able to determine the best predictor of motivational factors to college students' interest in sales career. A total of 130 respondents were obtained from students in International Islamic University Malaysia (IIUM) and Multimedia University (MMU) in Malaysia. The data was examined by using demographic information, reliability analysis, independent paired t-test, pearson correlation, paired samples correlations and hypothsis testing. The findings of the study revealed that personal development, communication skills and inner circle influence have most significant relationship with students' interest in sales carrer at p=0.00 (2-tailed) level. The result also revealed that paired sampls correlation of all constructs was significant at p<0.01 level. The main contribution of the study is that, the results of this study would assist the business firm in Malaysia in their business plan. The findings of this research may also contribute to the improvement of business organizations for recruiting employees, managerial strategy and prudent marketing plan.
Purpose – The aim of this inquiry is to uncover the pattern of knowledge-sharing behaviour among the undergraduate and postgraduate students of private universities in Bangladesh. Design/methodology/approach – This inquiry studied the knowledge-sharing pattern of undergraduate and graduate students by utilising a questionnaire-based open-ended survey from several private universities in Dhaka, Bangladesh. Apart from the descriptive statistics, the research used t-test to further explain the data. Findings – This research focussed on seven areas of knowledge-sharing pattern. The data collected from 350 respondents from different private universities suggest that there are significant differences in the knowledge-sharing pattern between undergraduate and graduate students. Overall, this research documents that the postgraduate students have shown higher perceived attitudes towards knowledge sharing, compared to undergraduate students. Research limitations/implications – This research applied a descriptive study to understand knowledge-sharing patterns among undergraduate and postgraduate students, rather than a correlational study to ascertain the relationship among variables. Practical implications – This research has contributed to the knowledge-sharing research in several aspects. In fact, this study extended the research findings of Wei et al. (2012) by examining the patterns of knowledge sharing in a different socioeconomic environment. Although this research investigated the practice of knowledge sharing of undergraduate and postgraduate students by adapting the instrument of Wei et al. (2012), one of the significant contributions of this research is to explore the behavioural aspects of knowledge-sharing pattern among undergraduate and postgraduate students from different private universities in Bangladesh. By interpreting the knowledge-sharing pattern of undergraduate and postgraduate students of private universities, this inquiry will assist the government’s policymakers, management of individual universities and academicians to come up with novel methods of instruction and to transform the knowledge-driven higher learning establishment. Originality/value – The majority of studies on knowledge sharing have been conducted in an organisational context. This inquiry is one of few investigations to compare the knowledge-sharing patterns among undergraduate and postgraduate students in Bangladesh.
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