PurposeThe purpose of this paper is two‐fold. First, is to apply the benchmarking approach to the dates export supply chain (DESC) in Oman and Tunisia (taking Tunisia as a benchmark) to identify gaps in the organizational and operational structures of the DESC in the two countries. Second, is to utilize the information generated to put forward recommendations to improve Omani DESC.Design/methodology/approachFour benchmarking dimensions are developed, each dimension with a number of key performance indicators (KPIs). The KPIs are then used in the benchmarking exercise.FindingsResults show that Tunisia is performing better than Oman in all the four dimensions.Originality/valueThe study enables the readers and the stakeholders to gain some valuable insights in the subject matter. A careful analysis of the findings should enable Oman policy makers and stakeholders to produce an industry action plan to correct the gaps and take the lead.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.