Researching customer satisfaction becomes key for organizational competitiveness because satisfied customers become loyal customers. Therefore, it is important to measure customer satisfaction towards online shopping, since satisfied customers will make repetitive purchases and provide recommendations to others, thus generating the profit for a particular e-commerce company. Customer satisfaction towards online shopping can significantly be influenced by website service quality, hence many of the previous studies set up to show the relationship between website service quality and customer satisfaction. But still, limited literature has been focused on the mediating effects of the confirmation of customer expectation on the relationship between website service quality and customer satisfaction. Hence, the aim of this study is to measure customer satisfaction based on the website service quality with confirmation of customer expectation. A total of 500 questionnaires were distributed to online customers who are working in the private banks in Bangladesh. Our of 500, a total of 342 questionnaires were used for further analysis, representing a response rate of 68.40%. The hypothesis for direct effect was tested by regression analysis using Statistical Package for the Social Sciences (SPSS). The result of the study revealed that website service quality has a significant and positive relationship with confirmation of customers’ expectations and in turn, their satisfaction level towards online shopping. Implications and directions for future research are also highlighted in this present study.
Rapid technological development has led to an information explosion in the current Web environment. Recently, tourists have become reliant on the Internet as a tool to obtain information about the places they intend to visit. However, due to the overload of information, tourists face many challenges and difficulties in making the right choice. Despite the promise of Web 3.0’s revolutionary solutions to address all of Web 2.0’s shortcomings, there is still a significant gap between currently implemented systems and the useful innovation of future technologies in the tourism industry. This study proposes a theoretical model to examine the role of personal innovativeness in tourists’ intention to use Web 3.0 based on the DeLone and McLean model. Although many attempts were made in prior work to address this issue, most of those studies focused on the evolution of Web 3.0 from the technical side and did not investigate it from the theoretical perspective in different domains in general and tourism in particular. The method of this study was based on a survey questionnaire with 643 participants. SmartPLS version 3.3.3 was used to analyze the study data. The results of this study reveal that information quality, system quality, service quality, social influence, and personal innovativeness had significant effects on tourists’ intention to use Web 3.0, while awareness did not have a significant effect. This study provides further insights, expands our understanding of the study topic, and contributes to this growing research area, and the novel research framework can act as a fundamental theoretical model for future studies in different contexts.
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