This research investigates the rhetoric and discourse of Susilo Bambang Yudhoyono 's (henceforth SBY) and Joko Widodo's (henceforth JOKOWI) speeches related to policies and subsidy plans in increasing the price of fuel to enhance Indonesian economic recovery and development. Societies reacted differently on the speeches. One factor affecting societies' reaction is the rhetorical devices and the involvement of discourse device toward the speeches. By this fact, the goal of this research is to find out the comparison of persuasive strategies and the involvement of discourse devices toward their rhetorical speeches. In achieving this, the researcher employs descriptive qualitative research because it describes and interprets the process of research. Aristotle's theory on persuasive strategy is employed in the analysis. Moreover, Hasan and Halliday's theory of discourse is implemented in this research. The researcher finds all rhetoric strategies applied by SBY and JOKOWI. SBY mostly implements logos in his speech; meanwhile, Jokowi uses Pathos. Furthermore, SBY uses conjunction, reference and lexical cohesion; meanwhile, Jokowi uses ellipsis conjunction, reference and lexical cohesion.
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