This paper presents an integrated fuzzy approach for selecting a marketing strategy. In the integrated approach, fuzzy concepts are used for decision-makers' subjective judgments to reflect the vague nature of the selection process. Fuzzy AHP and VIKOR are included in the integrated approach. Fuzzy AHP is used to determine the fuzzy weights of criteria and sub-criteria because it can effectively determine various criteria's weights in a hierarchical structure. VIKOR aims to rank strategies with respect to the sub-criteria. We apply the Business Management and Strategy
<p class="MsoNormal" style="margin: 6pt 0cm; mso-para-margin-top: .5gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: .5gd; mso-para-margin-left: 0cm;"><span style="color: black; font-size: 12pt;" lang="EN-US"><span style="font-family: Times New Roman;">Due to the increasing competition of globalization and fast technological improvements, world markets demand companies to have quality and professional human resources. This can only be achieved by employing potentially adequate personnel. This research adopts the </span><a name="hit2"></a><span style="font-family: Times New Roman;">fuzzy TOPSIS as the analytical tool that determines the weights of each criterion. </span><a name="hit3"></a><span style="font-family: Times New Roman;">Fuzzy theory provides a proper tool to encounter with uncertainties and complex environment. The purpose of this paper is to use the </span><a name="hit4"></a><span style="font-family: Times New Roman;">fuzzy TOPSIS method based on </span><a name="hit5"></a><span style="font-family: Times New Roman;">fuzzy sets in solving personnel selection problem. The result obtained by Fuzzy TOPSIS show that the second person (P<sub>2</sub>) is the best person that should be employed.</span></span></p>
This research has been conducted in Tehran province Gas Company which is a governmental company. The objective of this study is to construct an approach based on the modified fuzzy TOPSIS and balanced scorecard (BSC) for evaluating an IT department in Tehran Province Gas Company. The BSC concept is applied to define the hierarchy with four major perspectives (i.e. financial, customer, internal business process, and learning and growth), and performance indicators are selected for each perspective. A fuzzy TOPSIS approach is then proposed in order to tolerate vagueness and ambiguity of information. A fuzzy TOPSIS information system is finally constructed to facilitate the solving process. The results provide guidance to IT departments regarding strategies for improving department performance. The constructed information system is suggested to be a good tool for solving other multiple-criteria decision-making problems.
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