A Combined DEMATEL – ANP Approach to Marketing Strategy Selection

Fathi, Mohammad Rezā; Mohaghar, Ali; Zarchi, Mohammad Karimi; Omidian, Asie

doi:10.5296/bms.v2i1.649

BMS

2011

DOI: 10.5296/bms.v2i1.649

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A Combined DEMATEL – ANP Approach to Marketing Strategy Selection

Mohammad Rezā Fathi¹,

Ali Mohaghar²,

Mohammad Karimi Zarchi³

et al.

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A Combined DEMATEL – ANP Approach to Marketing Strategy Selection

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