More recently social networking sites (SNSs) users are extensively using the emerging geotagging technology for tourism motivation. The study aims to examine the relationship between determinants of geotagging technology and intention to adopt geotag technology as well as the extent to which technology readiness moderates the link between determinants of geotagging technology and intention to adopt geotag technology. Data were collected from a sample of 356 university students by using convenience sampling technique. Partial least square structural equation modelling has been used to measure the results. The empirical outcome uncovers that social influence, performance expectancy and facilitating condition are the factor that have direct impact on SNSs user’s willingness to adopt geotag for smart tourism experience. The present paper enriches UTAUT model by understanding the association between two variables namely effort expectancy and performance expectancy as well as the moderating role of the technology readiness. The findings of the study will assist to SNSs service providers by understanding the moderating role of technology readiness in the relationship between determinants of geotagging technology and intention to adopt geotag technology.
Tourism contributes to economic growth and financial development in many countries around the world. The aim of the study is to examine the cause and effect relationship between economic growth, financial development and budgetary allocation to the Bangladesh tourism industry during 2000-2019. Several methods such as Augmented Dickey-Fuller (ADF), Phillips-Perron (PP), Johansen-Juselius Cointegration, and Granger Causality tests have been applied to measure the associations between the variables. The results show that there is a cause and effect relationship between the budgetary allocations and economic growth and budgetary allocation also causes of financial development.
This study aims to measure the sustainable tourism conditions of Cox's Bazar, Bangladesh, concerning various crises and conflicts inflicted upon it in recent times. Recent crisis studies make it imperative that sustainability should set the bedrock of any industry for its longevity. Following Ko's (2005) tourism sustainability conceptual framework, this study uses a mixed-method approach to map the tourism sustainability of Cox's Bazar. Our studies find that the tourism sustainability in Cox's Bazar hit an intermediate level in the tourism sustainability map suggested by Ko (2005), which depicts that tourism sustainability in Cox's Bazar is neither sustainable nor unsustainable. Lack of reliable crisis response mechanism, lethargic attitudes towards safety and security issues, no control over the market and city development, relaxed attitudes towards the environment and littering in the tourist zones, and Rohingya people's engagement with drug, human trafficking, and flesh trade can be the most significant challenges to the long-term tourism sustainability of Cox's Bazar. However, a time-suited coordinated tourism action plan can put the tourism sustainability of Cox's Bazar back on the pedestal.
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