Purpose Architecture is classified as one of the creative industries worldwide. However, it is plagued with a number of problems that confine its creativity towards developing innovative solutions that fulfil society needs. One of these pressing problems is the lack of creativity due to the non-utilisation of talented architects. The purpose of this paper is to investigate the role of lean talent management (LTM) as a novel approach to increase creativity in architectural design firms (ADFs). Design/methodology/approach In order to achieve the above-mentioned aim, a mixed qualitative and quantitative methodology is designed to accomplish three objectives. First, reviewing literature to investigate the concepts of creative industries, motivation, demotivation, talent management (TM), talents utilisation (TU), lean thinking (LT) and lean innovation (LI). Second, presenting and analysing five case studies to explore the integration between TM, LT and LI in real-life context to overcome barriers of creativity. Finally, analysing the results of a survey questionnaire conducted with a representative sample of Egyptian ADFs to evaluate their perception and application of TM as a facilitator for creativity. Findings The five barriers of creativity encompassed lack of motivation in ADFs and demotivation and lack of TU in ADFs and Architecture, Engineering and Construction (AEC) industry. TM facilitated motivation and eliminated six demotivating factors. The seventh factor was eliminated through LT. In AEC industry, TU was achieved through LI with five considerations. In ADFs, TU can be achieved through LTM. However, two additional barriers have been identified for further investigation. Egyptian ADFs failed increasing creativity with TM solely. Hence, a LTM framework is required. Research limitations/implications Although the study focussed on architecture as a case for creative industries and targeted Egyptian ADFs, the application of LTM is to be applied at any industry that is talent-based although barriers related to the design process could vary. Originality/value This paper presents an innovative approach through discussing the integration of lean concepts into TM towards increasing creativity in ADFs. This ideology has received scant attention in construction literature and is the first of its kind in the architectural field. The proposed ideas represent a synthesis that is novel and creative in thought and adds value to the knowledge in a manner that has not previously occurred.
Purpose This paper aims to investigate the role of lean talent management (LTM) as a novel approach for optimising creativity in architectural design firms (ADFs) towards achieving divergent heritage sustainability (DHS). Design/methodology/approach To achieve the abovementioned aim, a mixed qualitative and quantitative methodology is designed to accomplish three objectives. First, investigating the relationship between heritage and urban development; types of heritage and the role of LTM in enhancing creativity in ADFs. Second, presenting and analysing six heritage-related case studies to assess the need for creative solutions based on extent of deterioration in three different places in Egypt. Third, outlining the results of a survey questionnaire conducted with a representative sample of ADFs in Egypt to investigate the role of LTM towards optimising creativity in ADFs for achieving DHS. Findings The extent of deterioration increased for modern heritage than old heritage. Conventional approaches adopted by ADFs failed to develop built environments that can bridge the gap between the diverse identities. Creativity was not optimised when talent management (TM) was integrated solely and architects failed to develop appropriate solutions. LTM use architects to allow expression of arts towards heritage sustainability through the built environment, in which they feel associated with physical heritage. Consequently, individuals’ intangible heritage is preserved in which they will less deteriorate the physical heritage. Hence, LTM is a paradigm shift that has a great potential for DHS. Research limitations/implications The survey questionnaire and case studies focused on the Egyptian context because the region is in critical need for effective creative solutions and for such research that is unprecedented in investigating this gap. However, findings are absolute and could be used at any country sharing the Egyptian context and wishing to achieve a DHS approach. Originality/value The research work presented in this paper is novel in approach as it integrates two divergent fields and highlights the concept of DHS with its threefold approach. In addition, the concept of LTM is proposed as a novel paradigm shift in which it has received scant attention especially relating to heritage sustainability. The proposed ideas represent a synthesis that is novel and creative in thought and adds to the existing body of knowledge for future research in LTM and DHS.
PurposeWith the increasing number of creative cities as well as the reported incidences of deterioration to physical heritage, this paper aims to protect silent identities of heritage from the ruining living identities of modern generations in current and futuristic creative cities.Design/methodology/approachThe research aim is achieved through trait-related mixed methods, since the variances are not method-related, to answer three research questions. The first method was a survey questionnaire distributed to the creative architectural sector because it was the best sector to meet the identified criteria. It aimed to answer if the upperground layer in creative cities considers the underground layer's diversity as a main cause for heritage deterioration and for being a barrier to developing creative solutions. A hypothesis for the first question was tested through a t-test. The second method was to study cases of heritage in present and futuristic creative cities to answer if living identities threaten physical heritage of all ages at the same extent and if the same creativity concepts are applied to all heritage.FindingsThe underground layer's diversity identities were found as a major barrier to the creative architectural sector. The R-value indicated a negative relationship between heritage age and its condition. Cases witnessed different creative expressions, but cases within the same period faced similar concepts of expressed creativity. The proposed tree diagram is a framework that gives numerical guidelines for the interrelationship between every heritage age and creativity concept for novel and conscious creative practices at the upperground layer to solve the conflicts in creative cities.Research limitations/implicationsThe selection of Egypt does not possess a limitation because methodological considerations required for generalising the findings to a broader area were met. Findings in this paper are applicable to all upperground creative sectors that seek to understand the underground layer's diversity. Results are useful for protecting heritage silent identities in all existing and futuristic creative cities in countries that have heritage, of any age, facing deterioration.Originality/valueThe research work in this paper is novel in thought and resolves a perpetual conflict between silent identities and expressive living identities in current and futuristic creative cities through the proposed numerical framework for the upperground creative layer to develop novel conscious solutions. This framework represents a novel synthesis that adds to the existing body of knowledge, as it resolves a critical problem highlighted in previous research studies.
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