Purpose Architecture is classified as one of the creative industries worldwide. However, it is plagued with a number of problems that confine its creativity towards developing innovative solutions that fulfil society needs. One of these pressing problems is the lack of creativity due to the non-utilisation of talented architects. The purpose of this paper is to investigate the role of lean talent management (LTM) as a novel approach to increase creativity in architectural design firms (ADFs). Design/methodology/approach In order to achieve the above-mentioned aim, a mixed qualitative and quantitative methodology is designed to accomplish three objectives. First, reviewing literature to investigate the concepts of creative industries, motivation, demotivation, talent management (TM), talents utilisation (TU), lean thinking (LT) and lean innovation (LI). Second, presenting and analysing five case studies to explore the integration between TM, LT and LI in real-life context to overcome barriers of creativity. Finally, analysing the results of a survey questionnaire conducted with a representative sample of Egyptian ADFs to evaluate their perception and application of TM as a facilitator for creativity. Findings The five barriers of creativity encompassed lack of motivation in ADFs and demotivation and lack of TU in ADFs and Architecture, Engineering and Construction (AEC) industry. TM facilitated motivation and eliminated six demotivating factors. The seventh factor was eliminated through LT. In AEC industry, TU was achieved through LI with five considerations. In ADFs, TU can be achieved through LTM. However, two additional barriers have been identified for further investigation. Egyptian ADFs failed increasing creativity with TM solely. Hence, a LTM framework is required. Research limitations/implications Although the study focussed on architecture as a case for creative industries and targeted Egyptian ADFs, the application of LTM is to be applied at any industry that is talent-based although barriers related to the design process could vary. Originality/value This paper presents an innovative approach through discussing the integration of lean concepts into TM towards increasing creativity in ADFs. This ideology has received scant attention in construction literature and is the first of its kind in the architectural field. The proposed ideas represent a synthesis that is novel and creative in thought and adds value to the knowledge in a manner that has not previously occurred.
Purpose This paper aims to investigate the role of lean talent management (LTM) as a novel approach for optimising creativity in architectural design firms (ADFs) towards achieving divergent heritage sustainability (DHS). Design/methodology/approach To achieve the abovementioned aim, a mixed qualitative and quantitative methodology is designed to accomplish three objectives. First, investigating the relationship between heritage and urban development; types of heritage and the role of LTM in enhancing creativity in ADFs. Second, presenting and analysing six heritage-related case studies to assess the need for creative solutions based on extent of deterioration in three different places in Egypt. Third, outlining the results of a survey questionnaire conducted with a representative sample of ADFs in Egypt to investigate the role of LTM towards optimising creativity in ADFs for achieving DHS. Findings The extent of deterioration increased for modern heritage than old heritage. Conventional approaches adopted by ADFs failed to develop built environments that can bridge the gap between the diverse identities. Creativity was not optimised when talent management (TM) was integrated solely and architects failed to develop appropriate solutions. LTM use architects to allow expression of arts towards heritage sustainability through the built environment, in which they feel associated with physical heritage. Consequently, individuals’ intangible heritage is preserved in which they will less deteriorate the physical heritage. Hence, LTM is a paradigm shift that has a great potential for DHS. Research limitations/implications The survey questionnaire and case studies focused on the Egyptian context because the region is in critical need for effective creative solutions and for such research that is unprecedented in investigating this gap. However, findings are absolute and could be used at any country sharing the Egyptian context and wishing to achieve a DHS approach. Originality/value The research work presented in this paper is novel in approach as it integrates two divergent fields and highlights the concept of DHS with its threefold approach. In addition, the concept of LTM is proposed as a novel paradigm shift in which it has received scant attention especially relating to heritage sustainability. The proposed ideas represent a synthesis that is novel and creative in thought and adds to the existing body of knowledge for future research in LTM and DHS.
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