This study aims to investigate the impact of tourism development on the welfare of local communities in the Mandalika Special Economic Zone (SEZ), Indonesia. Data were collected through semi-structured interviews with key informants, as well as a review of secondary sources. The results indicate that the development of tourism in Mandalika has had a positive impact on the welfare of the local community, specifically in the areas of education, economy, and health. The increase in the number of schools and training programs for entrepreneurship has equipped individuals with the necessary knowledge and skills to become self-sufficient entrepreneurs, which has fostered an entrepreneurial mindset. Additionally, there has been an increase in income and employment opportunities for the local community, with the opening of various types of jobs both informally and formally. Finally, tourism has contributed to improving health facilities such as hospitals, health centers, and clinics. However, this study is limited by the small sample size and the focus on a specific area, which may not be generalizable to other contexts. Future research should explore the impact of tourism development on other aspects of local community welfare and consider the potential negative impacts of tourism development on the environment and cultural heritage.
In the era of digital technology that continues to develop, the world is moving towards transactions with a very positive approach. Over the last two decades, digitization has revolutionized not only consumer marketing but also industrial marketing. The effect of digital marketing communication on product categories such as books, music, fashion accessories, clothing, banking and online games has been well researched by researchers, but research on culinary product categories is still limited. This study aims to explain the influence of social media, product quality and price perceptions on purchasing decisions for culinary products in the City of Yogyaikarta. The sample used was 100 respondents who were taken by accidental sampling technique. The collected data were then analyzed using multiple linear regression methods. The results showed that social media had an effect on purchasing decisions for culinary products in the city of Yogyakarta. Likewise, product quality and price perceptions also influence purchasing decisions. This is indicated by the t test with a significance value of 0.034 for social media, 0.026 for product quality and 0.000 for price perception. Thus H1, H2 and H3 are statistically supported. The adjusted R2 value is 0.672 which indicates that 67.2% of purchasing decisions can be explained by the influence of social media, product quality and price perception, while the remaining 22.8% is influenced by other variables not included in this model.
Customer loyalty is an essential part of business performance. Many companies hope to keep their customers for a long time, even if possible forever. This study investigates the role of customer trust in mediating the effect of customer satisfaction on customer loyalty in Islamic banks in the city of Yogyakarta. About 150 respondents were selected as the sample using the purposive sampling method. Structural Equation Modeling (SEM) was used to test the hypothesis of this study. The results of the study indicate that customer satisfaction has a direct effect on customer loyalty. Besides, customer satisfaction indirectly affects customer loyalty by mediating customer trust. Thus, it can be said that customer trust successfully mediates customer satisfaction on customer loyalty. This finding is consistent with the results of previous studies.
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