Pandemi Covid-19 mengakibatkan terpuruknya perekonomian termasuk pada usaha mikro, kecil, dan menengah (UMKM). UMKM merupakan kelompok usaha yang menjadi tulang punggun perekonomian Indonesia, sehingga diharapkan dapat segera bangkit. Salah satu strategi yang dikembangkan untuk meningkatkan kinerja UMKM adlaah dengan memanfaatkan media sosial sebagai alat pemasaran efektif. Mayoritas pelaku UMKM yang berusia tua diidentiikasi belum menggunakan media sosial sebagai salah satu sarana promosi, hal itu karena rendahnya pengetahuan dan ketrampilan dalam menggunakan media sosial sebagai alat pemasaran. Pelatihan pemasaran media sosial sebaiknya dilanjutkan dengan pendampingan karena untuk kelompok usia tua tidak semudah seperti remaja atau anak muda yang mudah menerima pengetahuan dan memiliki ketrampilan yang lebih baik dalam menggunakan media sosial. Program pengabdian selanjutnya dari program ini diharapkan dengan pola pendampingan dengan mengikutsertakan mahasiswa sebagai pendamping kegiatan
Previous studies have revealed a lot of personality factors to explain the negative behavior of a society. In this study, the concept of personality is adopted to predict the behavior of prostitution which is seen from the intention to leave prostitution. In addition, this study also observed Age as one of the variables conceptualized to moderate the relationship between personality and intention to leave prostitution. Data was collected through a survey of 100 respondents as the study sample, which was carried out non-randomly, because to select the target respondents need to be asked first about the possibility of leaving prostitution. The sampling area is a number of places where prostitutes are held, including in several hotels, at bus terminals or on roadside, or other places where they hang out. Surveys are carried out at night when they would start their work or during the day when they rested. Furthermore, the collected data was analyzed using Cluster Analysis to create personality groups and Hierarchical Multiple Regression Analysis to test the effect of moderation. The results indicate that on the one hand, neuroticism and consciousness are personality types that are not significantly associated with the intention to leave prostitution, and also age is not significantly associated with the intention to leave prostitution, but on the other hand it is found that Age significantly moderates the relationship between all types of personality (Extroversion, Neuroticism, Agreeableness, Consciousness, and Openness) and intentions to leave prostitution. The study also discusses insignificant results, as well as the implications of the study, as well as study limitations.
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