The study examines the effect of service quality, price, brand image on customer satisfaction. This study also investigates the effect of loyalty, customer satisfaction on customer loyalty. The population is the customers who use the express post services in East Java, which consists of walk-in customers and account customer. Total sample of 133 respondents is drawn using purposive sampling method, the respondents came from Surabaya, Malang and Jember representing large cities, medium and small. The model analysis is structural equation modeling (SEM). The results showed that: good quality of service that meet customer expectations significantly affects customer satisfaction and loyalty, or vice-versa, a good price (according to the quality, affordable, and competitive) significantly influence the improvement of customer satisfaction and loyalty, or vice-versa, brand image has significant positive effect on customer satisfaction or vice-versa, increasing customer satisfaction significantly influence on increasing customer loyalty or vice-versa but the brand image significantly has no direct effect on customer loyalty.
As in all service industries, banks need to be able to provide their customers with personalized services in order to ensure that they build and maintain long-term relationships which are mutually beneficial. As such, banks must adopt a relational marketing approach based on effective communication and the building of trust with the current customers instead of focusing on acquiring new customers. The current research provides insights into how banks can build trust and maintain their relations with existing customers by testing several predictors of customer trust and customer relationship intention. Thus, the purpose of this study is to examine economic content, resource content and social content as the predictors of trust and relationship intention, and trust as a predictor of relationship intention. In addition, this study also analyzes the role of trust in mediating among economic content, resource content, and social content as a predictor of relationship intention of state owned bank customers in East Java. The sample of the study is formed of 120 customers of three state-owned banks from East Java. The research variables consist of three exogenous variables: economic content, resource content, and social content. The endogenous variables are trust and relationship intention. The data was collected using a questionnaire with multiple items measured using Likert scales. The model was analyzed using SEM with AMOS version 18.0. The result shows that economic content, resource content and social content are positive and significant predictors of trust and relationship intention. The role of economic content, resource content, social content as direct predictors is higher than the mediating role of trust of state owned bank customers.
MAODV protocol that uses algorithms PGB on the route discovery process aims to reduce the number of nodes that do rebroadcast. Network Simulator 2 (NS-2) is used to simulate the MAODV-PGB protocol usage and Simulation of Urban Mobility (SUMO) is used to simulate the vehicle mobility. The results of the testing MAODV-PGB protocol compared with MAODV protocol. Testing is done with a few scenarios to test the performance of MAODV-PGB protocol. Result of experiment showed the improvement of MAODV-PGB protocol performance which indicated by the increased value of the PDR, decreasing average of end-to-end delay, decreasing of routing overhead and increasing the goodput ratio. Therefore the use of MAODV protocol on VANETs can reduce the congestion caused by the broadcast RREQ packet.Keywords: MAODV, protocol, routing, simulator I. PENDAHULUAN ERKEMBANGAN teknologi informasi yang begitu cepat memudahkan manusia untuk mendapatkan informasi tentang segala hal, tak terkecuali informasi yang berkaitan dengan lalu lintas. Seorang pengemudi dapat memanfaatkan Google map untuk menunjukan rute dan jarak yang ditemput untuk suatu lokasi tertentu. Pengemudi tidak perlu khawatir tentang lokasi yang belum pernah ditempuh atau dilewati. Hal ini memberikan kenyamanan dalam menempuh perjalanan.Beberapa tahun terakhir dikembangkan teknologi yang berkaitan dengan komunikasi antar kendaraan menggunakan teknologi wireless. Tiap kendaraan dapat memberi atau menerima informasi yang berkaitan dengan kondisi lalu lintas. Masing-masing kendaraan yang dilengkapi perangkat wireless bergerak menempuh perjalanan dapat diasumsikan sebuah pergerakan node. Node yang bergerak ini, membentuk jaringan ad hoc yang disebut Vehicular Ad-hoc Networks (VANETs) [3]. VANETs merupakan jaringan ad hoc yang dapat melakukan konfigurasi sendiri secara terpusat pada Medium Access Control (MAC) dan membetuk topologi jaringan, serta mempunyai kemampuan untuk berkomunikasi dengan kecepatan tinggi. Meskipun VANETs bekerja pada jaringan wireless ad hoc, akan tetapi berbeda dengan MANET. Beberapa karakteristik yang membedakan antara VANETs dan P
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