This research aims to investigate the factors which influence the Citilink customer's repurchase intention. This research implements Electronic Word of Mouth (eWOM), brand image, and price as the independent variables that influence customer's repurchase intention. This research applies explanatory research, and the data are collected by employing a survey method. The respondents comprised 180 customers who had purchased Citilink Indonesia minimum in one purchased. The research data and hypothesis are analyzed by using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). Finally, the findings indicated that eWOM and brand image significantly and positively influence Citilink customer's repurchase intention. In conclusion, the more positive the eWOM from the Citilink Indonesia's previous customer, the higher the repurchase intention. In line with it, the more positive (good) brand image of Citilink Indonesia, the higher the repurchase intention of the customers.
The tourism industry today offers increasingly competitive products to retain customers and acquire consumers. This increasingly fierce competition is a consequence of the many players in this industry, so they have to make various efforts. This study aims to examine the effect of electronic word of mouth on destination image, electronic word of mouth on visiting intentions, electronic word of mouth on visiting decisions, destination image on visiting intentions, destination image on visiting decisions, visiting intentions on visiting decisions, electronic word of mouth on the decision to visit through the intention to visit, and the image of the destination on the decision to visit through the intention to visit Dira Park Jember. Samples were taken using a non-probability sampling technique and a purposive sampling method as many as 135 respondents with a minimum age of 18 years, had visited tourist objects, and had accessed tourist attraction information via Instagram. Data analysis used Partial Least Square (PLS) and assisted by SmartPLS 3.0 software. Based on the results of testing the eight hypotheses, it can be concluded that all hypotheses are accepted and have a significant effect. These results confirm the importance of tourism businesses to pay attention to these variables in the face of competition. Keywords: electronic word of mouth, image, intention to visit, decision to visit
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This study aims to determine the benefits of social media as a tool to market horticulture products in Bulukerto Village, at Batu City, East Java-Indonesia. The intended benefit of this study is to find out whether there is an increase in sales price result or profit that received by the farmers using social media, such as Facebook, Instagram, and WhatsApp. This study is conducted by applying a qualitative approach. Data are obtained through in-depth interviews from the relevant informants with judgmental sampling. One of the criteria of the selected informants is that they only make changes in marketing their products with social media to increase their products prices. The results of this study indicate that there are significantly large selling price, as received by farmers. Greater profits are obtained by farmers driven by the role of utilizing social media to cut long distribution channels, so that farmers can meet with end consumers directly. Before marketing the product by using social media, the product price obtained amounted to only IDR. 5,000/kg, while a er using social media the price increased to approximately IDR. 10,000 to IDR 15,000/kg.
This study aims to determine the Regional Superior Products (PUD) in Bondowoso Regency, East Java Province. Bondowoso Regency has several industrial centers that produce regional potential products that can become superior products. The potential industrial centers include coffee, tape, brass, furniture, baskets, iron crafts, embroidery, chips, tiles, batik, and bricks. The determination of this regional superior product refers to Permendagri Number 9 of 2019 concerning Regional Superior Product Development. This research method is descriptive qualitative with the method of collecting data through interviews. The results showed that the potential industrial centers that were eligible to be designated as regional superior products were the tape industry centers. The industrial centers that produce these tapes are the most appropriate to be designated as Bondowoso Regency's Superior Products because they are the most suitable and reflect the criteria of regional superior products according to Permendagri number 9 of 2019. The results of the determination of the superior products of this region can be used as a basis in the preparation of potential industrial center development programs to increase regional economic growth. Penelitian ini bertujuan untuk menentukan Produk Unggulan Daerah (PUD) di Kabupaten Bondowoso Provinsi Jawa Timur. Kabupaten Bondowoso memiliki beberapa sentra industri yang menghasilkan produk-produk potensial daerah yang dapat menjadi produk unggulan. Sentra-sentra industri potensial tersebut antara lain: kopi, tape, kuningan, mebel, besek, kerajinan besi, bordir, keripik, genteng, batik, dan batu bata. Penentuan produk unggulan daerah ini mengacu Permendagri Nomor 9 Tahun 2019 tentang Pengembangan Produk Unggulan Daerah. Metode penelitian ini adalah deskriptif kualitatif dengan metode pengumpulan data melalui wawancara. Hasil penelitian menunjukkan bahwa sentra industri potensial yang layak ditetapkan sebagai produk unggulan daerah adalah sentra industri tape. Sentra industri yang menghasilkan tape ini paling layak ditetapkan sebagai Produk Unggulan Daerah Kabupaten Bondowoso karena paling sesuai dan mencerminkan kriteria-kriteria produk unggulan daerah sesuai Permendagri Nomor 9 Tahun 2019. Hasil penentuan produk unggulan daerah ini dapat dijadikan dasar dalam penyusunan program pengembangan sentra industri potensial untuk meningkatkan pertumbuhan ekonomi daerah.
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