Abstract:This study aims to determine the benefits of social media as a tool to market horticulture products in Bulukerto Village, at Batu City, East Java-Indonesia. The intended benefit of this study is to find out whether there is an increase in sales price result or profit that received by the farmers using social media, such as Facebook, Instagram, and WhatsApp. This study is conducted by applying a qualitative approach. Data are obtained through in-depth interviews from the relevant informants with judgmental samp… Show more
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