The article aims at approximating the socio-cultural dimension of contemporary requirements of women, especially women who are socially imposed by the codes of self-improvement and satisfaction in almost every sphere of life: partnership, intellectual, family, sexual, aesthetic, professional. The article is divided into three parts. The first part, entitled “The run for liberation or alienation, narcissism and frustration”, discusses the evolution of the “Polish Mother” stereotype into that of the “superhero” type. The following part describes the conflict between women’s need for recognition and self-exclusion on their way to happiness. The last part designates the quest for recognition among items that satisfy the consumption hunger and escalate the hunger for recognition, simultaneously causing a natural disintegration of women’s inner power.
M i r o s ł a w a Ś c i u p i d e r-M ł o d k o w s k a ORCID: 0000-0002-8700-2249 Uniwersytet im. Adama Mickiewicza w Poznaniu Rodzina i miłość w epoce Ja Family and Love in the Time of Me SŁOWA KLUCZOWE miłość w epoce Ja, relacje w pedagogice społecznej, kultura narcyzmu, uznanie i podglądactwo w mediach KEYWORDS love in the time of Me, relations in social pedagogy, the culture of narcissism, recognition and voyeurism in media ABSTRAKT W artykule opisano rodzinę i miłość z perspektywy przemian obecnych w kulturze narcyzmu, takich jak relacje on-line, technicyzacja życia, komercjalizacja uczuć i terapeutyzacji życia. Inspiracją były teorie ukute przez światowej sławy badaczy, m.in.
Ściupider-Młodkowska Mirosława, Miłość, wierność i odpowiedzialność w przestrzeniach spotkań młodzieży studiującej [Love, Loyalty and Responsibility in Meeting Spaces of University Students]. Studia Edukacyjne nr 56, 2020, Poznań 2020, pp. 235-251. Adam Mickiewicz University Press. ISSN 1233-6688. DOI: 10.14746/se.2020.56.13Intimate partner relations have been an important research topic for years in the social sciences that address the order and survival of families and future generations. It is worth considering the contemporary code and the model of love and intimacy, which is just as natural in the process of socialization as the binding partnership for a lifetime. The purpose of the article is not to answer the question about the norm and the pathology in partner relations. In the assumption of the questions taken up, several issues have been raised in the field of constructivism and the phenomenon of partnership transformations and models of love, fidelity and responsibility in environments such as the family and parallel contemporary environments, such as virtual media in the form of the Internet and other determinants of popular culture. The discourse on emotional capitalism in partner relations raises numerous questions, constituting the theoretical basis of the questions addressed in this article: Do modern shortterm relationships determine the feeling of love and loyalty as a currency in the era of the Self? How far does the contemporary individualization of life change being together? Does pedagogical and psychological expertise provide real help in finding genuine values? Are they a response to loneliness, fear and contemporary consumerism in love relationships?
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