The Food Traceability System has been introduced in many countries to provide information on the entire food process from farm to Choe et al. Effect of the Food Traceability System for Building Trust 2We also found that mitigated uncertainty is due to reduced fear of seller opportunism originating from trust, and reduced information asymmetry originating from product diagnosticity, informativeness, and trust. The reduced fear of seller opportunism has a stronger impact than reduced information asymmetry on mitigated uncertainty.

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The main goal of this study is to conduct an empirical investigation of IT outsourcing projects for E-government and provide useful implications for IT mangers in the public sector. A framework is proposed and diverse IT outsourcing success factors are examined using data collected from the public sector. Fifty nine IT outsourcing projects initiated by agricultural organizations of the Korean government for the last 7 years were used for analysis in this study. A survey research was also conducted from IT managers in the organizations. The findings and lessons from empirical investigation of this study will be useful to IT managers planning IT outsourcing projects in the public sector. The findings are compared with general beliefs of IT outsourcing in the private sector.

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Recent studies on IT (Information Technology) outsourcing reveal the growing trend and widely accepted management practice of IT outsourcing in the public sector. To achieve more from this practice it is essential to identify and examine the success factors. In this regard, this study conducts an empirical investigation on IT outsourcing projects for e-government. A framework is proposed and 13 IT outsourcing success factors from the private sector are identified through a literature review. The framework demonstrates the impact of four categories, organizational environment, contract/project characteristics, project management, and partnership management on IT outsourcing. A survey of IT managers responsible for managing IT outsourcing projects in Korean government organizations was conducted and 178 IT outsourcing projects for e-government initiated by 56 different government organizations were analyzed. The findings are then compared with general beliefs on IT outsourcing in the private sector. Findings and lessons from the empirical investigation of this study provide useful guidelines for IT managers in the public sector.

The digital technologies that have made electronic commerce (EC) a reality have changed the landscape of operations management (OM). Past OM studies have focused on the relationship between information systems (IS) and OM strategy, however, there is a lack of investigation into the environmental factors and OM strategy in the EC setting. Moreover, little empirical research has been performed outside Europe and the United States. Thus, the authors’ research fills this gap with a view of understanding the potential factors influencing Hong Kong consumers’ online shopping intentions. The authors collected data from Facebook users via a Web-based survey and their research results support the previous literature and behavioral models in that perceived usefulness and perceived convenience and inconvenience are significantly related to consumers’ online shopping intentions. Further, gender difference plays a role in predicting consumers’ attitudes toward the positive features of online shopping, as well as predicting personal innovativeness toward information technology. In the collectivist culture of Hong Kong, the findings show that men are positively associated with the subjective norm. Unlike gender, education can only explain consumers’ perceived usefulness.

Prior research focusing on the market maven (MM) neglects to consider the possible existence of people who may represent an important source of marketplace information for MMs—the market guru (MG). A “market guru” is a consumer others frequently seek out for advice but who does not seek advice from others. In contrast to MG, a MM is a consumer who other consumers frequently ask for advice and who frequently seeks advice from others. This study raises the proposition that a greater share of MGs versus MMs are innovators, that is, individuals who rely on technical reports to become the first to adopt new products in her or his community. This study applies fuzzy-set qualitative comparative analysis (fs/QCA) to distinguish between MMs and MGs using multi-year data from a national U.S. omnibus survey. The findings support several propositions distinguishing MGs from MMs. MMs evaluate themselves as great influencers of consumers, highly sensitive to normative susceptibility, and possessing superior taste. However, MGs evaluate themselves exactly the opposite from MMs on these conditions.