Waste sorting is a key element for solving the current predicament of rural waste management. In the pilot areas of China, farmers’ domestic waste sorting behavior (DWSB) varies significantly, whereas there are few studies exploring the mechanism of its formation. To fill this research gap, this study constructs a research model of the internal logic of farmers’ waste sorting levels (i.e., no sorting; sorting recyclable waste; sorting recyclable and kitchen waste; and sorting recyclable, kitchen, harmful, and other waste) by considering circumstantial constraints (social norms in external factors) and psychological behavioral antecedents (personal norms and group identity in internal factors). Based on pilot survey data from farmers in Shaanxi Province, China, the results of the ordered logit model indicate that social norms and personal norms were the most significant predictors of the level of DWSB, while group identity was found to have no significant influence. Furthermore, the results of the grouping regression analysis showed that personal norms had a positive moderating effect on the relationship between social norms and farmers’ DWSB. Therefore, a more positive social atmosphere, better education, and personal environmental moral responsibility for domestic waste sorting should be established to enhance their levels of waste sorting behavior.

Rural residents are the main agents of rural domestic waste-sorting; their level of sorting directly relates to the improvement of their rural living environment and the construction of “beautiful countryside”. Considering the data of 943 rural residents in Shaanxi Province, China, this study incorporates the factors at the individual and group levels and explores how personal norms and mianzi, which is the individual’s reputation and social status, at the individual level and social capital at the group level impact the level of rural residents’ domestic waste-sorting through an Ordered Probit model. The results show that personal norms and mianzi at the individual level play an important role in improving the level of rural residents’ domestic waste-sorting. Meanwhile, social capital (i.e., social networking, social trust, social participation, and social norms) at the group level has significant positive impacts on the level of rural residents’ domestic waste-sorting. Furthermore, mianzi plays a moderating role between personal norms, social capital, and the level of rural residents’ domestic waste-sorting, respectively. These findings are useful for the Chinese government to formulate a policy about enhancing the level of rural residents’ domestic waste-sorting to ease the rural environmental problem.

Rural solid waste management is an important method to improve rural living environments. Farmers’ participation in rural solid waste management plays an essential role in sustainable waste management. Based on the micro-survey data of 592 farmers in Shaanxi province, a multinomial logit model was applied to explore farmers’ preferences for participating in rural solid waste management. The empirical results show that both institutional and interpersonal trust have significant positive effects on farmers’ payment participation, and labor and payment participation. Among environmental awareness, farmers with pro-environmental behavior prefer labor participation, and labor and payment participation; the more environmental knowledge farmers have, the stronger their preferences for payment participation, labor and payment participation, and labor participation; farmers concerned about environmental problems are more inclined to adopt labor and payment participation or payment participation. For socio-demographic characteristics, gender has no significant influence, while agricultural net income and education can significantly increase farmers’ willingness to participate; farmers who have migrant work experience prefer to participate in payment; there are obvious intergenerational differences in the influence of social trust and environmental awareness on farmers’ participation preference. Therefore, providing diversified participation modes, creating a good social trust environment, and enhancing farmers’ awareness of environmental care are important in promoting rural solid waste management.