Landscape design has attracted researchers' attention due to a significant attachment between landscape and society. It is therefore necessary that landscape is designed based on people's preferences. Thus, it is imperative that people's landscape preference and the relevant influential factors to be identified. This research aims to introduce a model to provide the best prediction for landscape preference based on demographic and personality characteristics among 384 teenagers in Isfahan, Iran. Accordingly, the research follows three objectives to predict teenagers' preference for mountain, forest, and agricultural landscapes. Cattell Sixteen Personality Factor Questionnaire was conducted to examine respondents' personality characteristics. Participants' landscape preferences were measured by using a visual preference survey. In this survey respondents rated pictures of three kinds of landscape including mountain, forest, and agricultural landscapes. The results revealed that in prediction of teenagers' landscape preference, the factors of creativity, field of study, and gender are influential. The findings raise implications for the concerned architects and environmental designers as well as planners and decision makers in both ecological and psychological settings.
As landscape plays a crucial role in people's lives, it is of great importance that landscape is designed based on people's interest. Therefore, identification of the landscapes that people prefer and the factors thatAbstrak: Lanskap memainkan peran penting dalam kehidupan manusia, sehingga sangat penting untuk merancang lansekap berdasarkan minat orang. Oleh karenanya, proses identifikasi lanskap yang disukai orang dan faktor yang mempengaruhi persepsi mereka terhadap lanskap menjadi sangat penting. Penelitian ini mencoba untuk menyelidiki kontribusi karakteristik kepribadian siswa terhadap persepsi lansekap di Isfahan, Iran. Dalam aspek ini, karakteristik siswa yang meliputi ekstroversi / introversi, kecerdasan dan kreativitas diukur dengan menggunakan kuesioner Cattell's 16PF. Selain itu, responden diminta untuk mengungkapkan kepuasan dan kesenangan mereka terhadap enam tipe lanskap umum di Iran, dengan memberi peringkat terhadap 30 gambar pemandangan pegunungan, perkotaan, hutan, padang pasir, air dan lahan pertanian. Hasil uji korelasi koefisien Pearson menunjukkan bahwa siswa ekstrovert memiliki perasaan lebih besar terhadap lanskap pegunungan dan perkotaan daripada introvert. Selain itu, siswa yang kurang kreatif lebih memilih pemandangan pegunungan, perkotaan, dan lahan pertanian. Selain itu, persepsi terhadap lanskap lahan pertanian berkorelasi negatif dengan kecerdasan di kalangan siswa.Kata Kunci: Kuesioner 16PF Cattell, Survei persepsi visual, Ekstroversi / introversi, kecerdasan, kreativitas, Iran
As landscape plays a crucial role in people’s lives, it is of great importance that landscape is designed based on people’s interest. Therefore, identification of the landscapes that people prefer and the factors that influence their perception are imperative. This research attempts to investigate the contribution of personality characteristics towards students’ landscape perception in Isfahan, Iran. In this aspect, students’ characteristics of extroversion/ introversion, intelligence, and creativity were measured by using Cattell’s 16PF Questionnaire. Also, the respondents were asked to express their feeling of satisfaction and happiness towards six common landscape types of Iran, by rating 30 images of mountainous, urban, forest, desert, water, and farmland landscapes. The results of Pearson Correlation Coefficient indicated that extroverted students have a greater feeling for both mountainous and urban landscapes than introverts. Also, less creative students preferred mountainous, urban, and farmland landscapes. Moreover, perception for farmland landscape was negatively correlated with intelligence among students.
Carpet is generally one of the basic necessities of Iranian families and from a long time ago the use of this product is considered as one of the requirements of Iranian life. According to this necessity, the purpose of this study is to investigate and identify the most effective economic and psychological factors in the choice of machine-woven carpet. The present study is an applied study with a descriptive-analytical approach. Its statistical population includes Ahwazi citizens of Iran visiting all the branches of Imam Reza Carpet Market during the winter of 2017 in order to select or buy carpets. From among these people, 270 were randomly selected and surveyed. The data gathering instrument was a researcher-made questionnaire. In order to analyze the data in this study, the exploratory factor analysis, confirmatory factor analysis, Pearson correlation coefficient., independent-samples t-test, one-way ANOVA test and Duncan's test were used. The results of this research indicated that regarding the viewpoints of Ahwazi citizens visiting Imam Reza Carpet Market, both economic and psychological factors were effective in choosing machine-woven carpets, however, the economic and pricerelated factors had the highest effect.
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