This case report combined PEST, SWOT, a business model canvas, and knowledge management to develop a theoretical framework for assessing business models, and smart and sustainable management of two case study companies—Tung Sheng and Strong Basic—in Taiwan during the COVID-19 pandemic. A case study and heuristic inquiry research design was adopted. Secondary data and interviews with top managers were used to triangulate within the same cases. The results show that the case study companies owned capabilities in R&D as a foundation to further apply new smart ICT (information and communication technology) and execute green manufacturing. Strong key partnerships were useful resources to diversify business investment, although current qualified employees were not sufficient. Resilient practices included adopting new and green technology to mitigate the negative impacts of the COVID-19 pandemic. This study establishes a useful framework for case study research and provides practical information about business models, and smart and sustainable management in two case studies.
During the Covid-19 pandemic in Taiwan, analytical tools of PEST (political, economic, social-cultural, and technological), SWOT (strength, weakness, opportunity, threat), nine building blocks of a business model canvas, and knowledge management were combined to develop a theoretical framework, and used to assess business, smart and sustainable management of two case companies: Tung Sheng Company Limited and its subsidiary, Strong Basic Enterprise Limited. A heuristic inquiry research design was adopted. In addition to secondary data from the two case companies, major top managers were interviewed to reveal constructive questions about the existing business models and to re-interpret strategy. The results showed that case companies own capabilities of R & D (research and development) as a foundation to further apply new smart ICT (information and communication technology) and execute green manufacturing. Additionally, strong key partnerships are used to diversify business investment for leveraging on limited resources given current insufficient qualified employees. Resilient practices adopted new and green technology to help mitigate the negative impacts of the Covid-19 pandemic. This study provides a useful framework and practical information about how to examine business models, smart and sustainable management processes of the two case companies and to make adjustments in strategies for the future.
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