Smart and Sustainable Management of Shoes Machinery Company in Taiwan during the Covid-19 Pandemic－Case Studies of the Tung Sheng Company and Strong Basic Enterprise Limited Company

Abstract

During the Covid-19 pandemic in Taiwan, analytical tools of PEST (political, economic, social-cultural, and technological), SWOT (strength, weakness, opportunity, threat), nine building blocks of a business model canvas, and knowledge management were combined to develop a theoretical framework, and used to assess business, smart and sustainable management of two case companies: Tung Sheng Company Limited and its subsidiary, Strong Basic Enterprise Limited. A heuristic inquiry research design was adopted. In addition to secondary data from the two case companies, major top managers were interviewed to reveal constructive questions about the existing business models and to re-interpret strategy. The results showed that case companies own capabilities of R & D (research and development) as a foundation to further apply new smart ICT (information and communication technology) and execute green manufacturing. Additionally, strong key partnerships are used to diversify business investment for leveraging on limited resources given current insufficient qualified employees. Resilient practices adopted new and green technology to help mitigate the negative impacts of the Covid-19 pandemic. This study provides a useful framework and practical information about how to examine business models, smart and sustainable management processes of the two case companies and to make adjustments in strategies for the future.

Smart and Sustainable Management of Shoe Machinery Companies in Taiwan during the COVID-19 Pandemic—Case Studies of the Tung Sheng Company and Strong Basic Enterprise Limited Company

“…The company is actively diversifying its business scope, seeking cooperation partners in upstream and downstream firms and other related fields and brands for investment and strategic alliances. For example, the company invested in a Hong Kong department store selling footwear products and has also cooperated with a Japanese company to produce a limited number of Hello Kitty canvas shoes [27].…”