Currently, the camping industry is responsive to the pricing performance of their competitors. When considering the pricing strategies of the campsite business, competitors should be taken into account as an important factor. The purpose of this research is to assess the possibilities of competitive pricing in the camping industry and examine the effect of competitor pricing levels on relative campsite revenue, to define whether raising or lowering prices relative to the competition contributes more to performance. The paper explores the relationship between pricing strategy and the average percentage difference in revenue per available capacity and occupancy for 32 campsites, relative to their competitive sets, over a period of three years. The result shows that lowering the prices will give campsites higher occupancy rates but consequently lower performance measured by revenue per available capacity.
Purpose – To respond to the challenges of contributing to campsite benchmarking and performance reporting, following the fact that academic research has placed relatively little attention on the economic aspect of the camping business and that relevant reporting standards are missing, why campsites are not included in the global benchmarking process which is important for performance comparison and competitiveness assessment. Research Question – How is it possible to improve the current level of information for the Croatian camping business in a way that it will become more successful in the global tourism market? Design, Methodology, Approach – Based on a representative sample of 24%campsites in Croatia, the performance benchmarking methodology is critically evaluated through the existing model, with the direction to improve the framework of integrated reporting. Findings – The research results indicate that the current information presented through the existing campsite benchmarking model are insufficient for long-term decision making, primarily regarding sustainability, and the way of its improvement is proposed. Originality of the research – The theoretical contribution of the campsites’ benchmarking is recognized, as a part of the overall valorisation of the camping business performance, it also meets the expectations for the successful implementation of the research results in practice, as a basis for improving campsites’ competitiveness on the tourism market.
By enacting the provisions of Directive 2014/95/EU and the Croatian Accounting Act on disclosing non-financial and diversity information, companies of public interest registering 500 and more employees are required to disclose non-financial information. The purpose of this research is to assess the quality of disclosed social information in non-financial/sustainability reports of Croatian companies. The assessment of the social information was grounded on the framework defined by globally accepted sustainability reporting standards by assessing the quality of social subcategories of human rights, labour practice, community/society and product, measured by attributes of relevance, clarity, verifiability, comparability and clarity. With the overall quality score of 13.16 (out of possible 36), the results prove that Croatian companies do disclose certain social information, but the reliability of this information for benchmarking and competitiveness assessment is questionable, as a consensus on the minimum of information to be disclosed as a fundamental requirement for benchmarking has not yet been reached.
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