BACKGROUND: The use of masks during the coronavirus disease 2019 (COVID-19) pandemic is one of the efforts to prevent its transmission. However, it was found that the behavior of the use of masks in the community is still low. AIM: This study aims to analyze people’s behavior in the use of masks with the theory of planned behavior and social support approach. METHODS: Research using a cross-sectional design. The study was conducted on 90 people in Malang, Indonesia, taken with simple random sampling techniques. Variables measured are behavioral beliefs, evaluation of behavioral outcomes, normative beliefs, motivation to comply, control beliefs, perceived power, attitude, subjective norm, perceived control, intention, family support, peer support, and mask usage behavior. Research instrument is questionnaire. The data were analyzed using a linear regression test. RESULTS: Results showed that the behavior of mask use according to the theory of planned behavior was significantly influenced by perceived power (p < 0.001), normative beliefs (p = 0.019), and intention to perform the behavior (p = 0.041). While in the social support component, peer support obtained a significant effect (p = 0.002). CONCLUSION: As an effort to improve the behavior of the use of masks in the community during the COVID-19 pandemic, it is necessary to strengthen perceived power, normative beliefs, and intentions accompanied by good peer support so that the community complies with the use of masks for the prevention of transmission.
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