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WestminsterResearch http://www.westminster.ac.uk/westminsterresearch Visitor (im)mobility, leisure consumption and mega-event impact: the territorialisation of Greenwich and small business exclusion at the London 2012 Olympics Duignan, M.B. and Pappalepore, I.

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This paper conceptualises the way physical and digital spaces associated with festivals are being harnessed to create new spaces of consumption. It focuses on the ways local food businesses leverage opportunities in the tourist-historic city of Cambridge. Data from a survey of 28 food producers (in 2014) followed by 35 in-depth interviews at the EAT Cambridge food festival (in 2015) are used to explain how local producers overcome the challenges of physical peripherality and why they use social media to help support them challenges restrictive political and economic structures. We present a new conceptual framework which suggests the development of place through food festivals in heritage cities can be understood by pulling together the concepts of 'event leveraging', 'liminoid spaces' (physical and digital) and modes of 'creative resistance' which helps the survival of small producers against inner city gentrification and economically-enforced peripherality.