Abstract:This paper conceptualises the way physical and digital spaces associated with festivals are being harnessed to create new spaces of consumption. It focuses on the ways local food businesses leverage opportunities in the tourist-historic city of Cambridge. Data from a survey of 28 food producers (in 2014) followed by 35 in-depth interviews at the EAT Cambridge food festival (in 2015) are used to explain how local producers overcome the challenges of physical peripherality and why they use social media to help s… Show more
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